If you are looking at building a successful career in this industry, the earlier you acquire these skills, the better it will be for you. As a student, you are anyways spending a significant amount of time on Digital Media. How about making this time directly contributing to your career growth. We are sharing this based on our experience with even IIM graduates, for whom we’d organized a training program. Those who were part of it got many more interview opportunities than their peers who missed attending that program.
Digital Marketers (including SEO, PPC, Social Media Professionals & Web Strategists): It is an ever-evolving field. If you are not updating yourself, you will be obsolete in a quarter. Digital Marketers are in continuous process of learning.
The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program.
I’ve taken a few awesome courses and certifications through HubSpot Academy, including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. When I finished the list, I realized that you, dear readers, might have similar skill gaps, so I wanted to share it in a blog post.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing as the skills learned in this course will help them shape their strategy for the competition, get the most out of AdWords for their business partner and help prepare them for the Google Partners AdWords Certification exams.
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are. Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.
This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Whether you’re just starting out in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels.
Explore strategies for efficiently and successfully recruiting top talent on social platforms. Learn how to jump-start your social media recruiting presence, find and approach ideal candidates, and more.
The Level 4 Diploma in Business Management qualification is focused on managing communication, businessorganisations in a global context, people management, finance for managers as well as an understanding of the research skills and personal development expected of a manager. It includes a broad…
During each Insider Session, Dean answers the most frequently asked questions in four to six minute audio sessions. Questions are centered around tools and technology, content, distribution and advanced guest blogging tactics.
Establishment of customer exclusivity: A list of customers and customer’s details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer’s previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.
All social media managers and marketers start somewhere. This free social media class from Constant Contact is a great resource for those who are looking to dive into the world of social media without all of the complications. It offers a step-by-step guide to building a presence on almost every social media platform you can think of.
This Business Statistics and Analysis Specialization offered by Coursera in partnership with Rice University is designed to equip you with a basic understanding of business data analysis tools and techniques. You’ll master essential spreadsheet functions, build descriptive business data measures, and develop your aptitude for data modeling.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers’ privacy, users’ Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand’s mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers’ moment and actions.
Udacity offers two options for digital advertising training. The Nanodegree system is a full-immersion, full-feature learning experience suited for someone trying to find a digital marketing career following graduation. The program offers you a chance to master platform-specific skills, and establishing a broad-based comprehension of the whole digital marketing environment.
Our courses and business certificate programs can help you compete in today’s challenging environment. We cover a wide range of subjects such as accounting, human resources, marketing and supply chain management. This allows you to tailor your learning experience to fit your professional goals and interests.
While not a social media “class” in a traditional sense, Buffer’s Week-of-Webinars covers everything from content curation to social media analytics to getting your content seen in the Facebook News Feed.
Rand Fishkin, CEO of Moz, is renowned for his knowledge of Search Engine Optimization (SEO). He has created a free Skillshare course, SEO That Matters: Tactics and Strategy for Entrepreneurs, that explains all of the key fundamentals of SEO, from keywords to links. In it, Rand shows you how to craft an SEO strategy for your business and gives tips that will help you optimize your content.
Rachel Rodgers uses her experience as an intellectual property (IP) and business lawyer for innovative companies to teach you to Protect and Profit From Your Intellectual Property. She explains how IP works and how easily you can protect your creations. This course covers such topics as conducting an IP audit, licensing your work, and protecting your copyright and trademarks. This course is suitable for all creatives and entrepreneurs.
OK, that doesn’t sound thrilling either, but I swear you’ll love it. While the episodes won’t always relate to marketing, there’s often a larger lesson that businesses can take away from this popular podcast.