The course costs between $497 and $1,997 (although I scooped an AppSumo deal for $39). For that price, you’ll get access to an exclusive Google Analytics forum, your Google Analytics certification, 33 on-demand videos and more.
Social Media Online Marketing Courses. Want to learn about social media marketing? Check out Three Sixty Academy on Udemy. They offer free social media marketing courses for Facebook, LinkedIn, YouTube, Instagram, Twitter, and Google+ (perfect if you’re in a creative industry like craft marketing!).
If you like to browse, sort and find your own path in your spare time, Lynda.com’s smorgasbord of Marketing Training + Tutorials might be right for you. This isn’t a structured course and doesn’t result in a certification, but at just $24.99 per month, its price point makes it a good choice for beginners testing the waters (you’ll pay more to access downloadable assets).
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications. Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
For many companies, successful advertising is an essential part of a successful business model. Specializing in this field means studying advertising trends, learning about the processes and costs involved, and working out how to apply this knowledge to an identified target market. Through coursework, you will learn how to create and manage a successful ad campaign, how to present products and services to potential consumers and how to use modern technology tools. Other aspects of advertising you may learn about include buyer behavior, social media marketing, collaborative advertising, internet advertising and viral campaigning.
At an entry level, a student or a fresher who may not be even a graduate starts his/her career as an Executive and earns between Rs 1.5 - 4 Lacs salary per annum in India. At a Head position, salary rises to as high as Rs 30 Lacs. Here’s the salary range based on profiles and years of experience:
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular… more
In Turn Your Service Into a Product, Tara Gentle provides you with the necessary steps to transform the process of providing a service—say content marketing for example—into a product, program, book, or class you can sell. This online business course is perfect for freelancers, consultants or even full-time employees that have built powerful skills or perfected their craft and now want to productize that skill into a format that allows for selling in a more scalable manner beyond just one-on-one consulting. In this online business course, Tara focuses on how you can do this without burning out, working harder or risking many financial resources. She targets this course at business owners who already deliver a service and are working out a way to perform better with less stress.
You’ll start with an understanding of why things catch on in the first place and how you can use those lessons to create viral content online. Then, you’ll move on to spreading your new and creative ideas through social media and other digital marketing channels.
Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices’ capable of accessing digital media led to sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing.
This awesome (or should we say huge?) set of classes from the one and only Neil Patel is a great place for marketers looking to learn about a huge variety of online and digital marketing tactics. Class topics range from beginner SEO and content creation strategies to advanced social media, email marketing and paid advertising.
EdX is an online learning platform trusted by over 12 million users offering the Writing for Social Media Certificate in collaboration with University of California, Berkeley – UC BerkeleyX. This course provides a framework for writing for social media by focusing on purpose, content and audiences, helping you be more effective at using these powerful platforms to deliver your messages.
2. At your work, the marketing department, sales, and agencies – everyone is using these jargons like SEO, Paid Media, New Media, Ad Rank, Conversion rate, quality score. You feel you are left behind and the fear that if “I don’t learn these things, my job will be under risk and my future career is uncertain”
Online Bachelor of Commerce DegreeThe BComm is one of the most highly recognized credentials in the Canadian business community. AU graduates stand out from the crowd as motivated self-starters who combine a desire to succeed with proven skills in time management, technology usage and leadership.
On the Online Campus, you’ll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.
The American Writers and Artists Inc (AWAI) specializes in providing training for copywriters. They offer many courses about different facets of copywriting, both traditional paper-based copywriting, as well as writing for an online environment. Their flagship course is their Accelerated Program for Six-Figure Copywriting. This comprehensive course moves you from Getting Started as a Copywriter to The Fundamentals of Persuasive Writing to The Secret Structure of Direct-Response Copy to Choosing Your Path and finally Your Guide to Getting Clients.
Thank you, it is a very good list. I can see many of the resources that are available. MNU is a new startup that offers online education for marketers but also the tools many of the tools needed for digital marketing. May be beneficial for some readers to be aware of also.
This course will teach you how to do Data analytics with Excel PivotTables effectively and efficiently. At the end of the lessons, you will understand the concept, various scenarios and types of Business analytics. Along with that you will learn, how to use one of the strongest features of Microsoft Excel, which is the PivotTables.
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) p… more
In this first online course of eCornell’s Marketing Strategy certificate program, you will learn about the role marketing plays within an organization, some ethical questions that surround marketing practices, the impact that a strategic approach can have on marketing within your organization, and the components of a well-defined marketing strategy and overall business strategy. In defining how the organization will successfully engage customers, prospects and competitors in the market arena, you will discover how to think strategically about the market you’re in, why you’re in that market, and what you’re trying to accomplish in that market. You’ll also gain a strategic view of your organization’s brand.
Paul Jarvis, designer, writer, teacher, software creator, podcaster and MailChimp expert, has created a 39-video course on how to use MailChimp the right way. Chimp Essentials: Master MailChimp for Your Business is designed to help you get smarter about your email marketing, making money from your newsletter. This is another one of those courses that only runs at set times, so it would be a good idea to register your interest on the course waiting list, and Paul will contact you next time he runs the course.
ARM provides students with a simple, evergreen email strategy “that’ll make every name on your email list worth 200 percent more than it is now (at a minimum),” Chaperon boasts, on his text-heavy landing page, which I bet you’ll read every single word of.
DS106: Digital Storytelling and Social Media. Get involved in the massively popular online course/social experiment that will help you gain a better understanding of digital storytelling and how it influences social media.
Great design starts with the fundamentals. The free course from ALISON examines various design elements including line, shape, form and texture and design principles, covering composition, balance, contrast and hierarchy. If you’re interested in exploring graphic design, industrial design or the design process in general, this free graphic design class is perfect for you.
SEO 101: This course covers the core skills that every SEO needs to understand. Beginners should start with the first module in this section and work down the list of modules. Intermediate and Advanced users can tackle modules in any order.
Disclaimer: Before I answer this question, I have to say that I am also the Founder & CEO of Web Marketing Academy, where we do provide training in Digital & Social Media Marketing since 2011. Will share my opinion and from my POV based on our experience, please do your own research.
Aimed primarily at an audience of beginners, the program does a good job of introducing novice digital marketers to the world of online marketing. But the course’s open availability, lack of mentored guidance and access to expert instructors make completing the specialization challenging for self-learners. Unlike some the other courses on this list, Coursera’s offering does not include on-demand support for premium customers.
This class, taught by Esther Barron and Steve Reed of Northwestern University, aims to prepare students to spot potential cracks in their start-up plans from a business and legal perspective. The goal is to understand choices such as the type of entity, selecting a name and trademark, protecting intellectual property, structuring agreements, financing, and the relationship between attorneys and entrepreneurs.
Business is a broad area of study that encompasses many important ideas and concepts. By studying business you can gain knowledge and insight that allows you to make more strategic decisions. The ideas and concepts you learn can be helpful in many arenas, even if you don’t consider yourself a business professional.
Supply chain management – A large percentage of businesses rely on physical materials to keep their bottom line growing. Learn the finer points of logistics, purchasing, contract law and more in online supply chain management courses.
To succeed at a business university, you need to have a good understanding of mathematics, some analytical skills, and enjoy exploring new and creative ideas. You can choose from a wide range of specialisations at business college, including accounting, marketing, finance, human resources, international business and management.
This short course introduces you to exciting new concepts and applications of digital marketing. It takes an informal “story telling” approach, encouraging you to share your own stories as consumers and/or marketers for the benefit of the learner group as a whole.
This course will help just about anyone – from journalists to technical writers to developers to aspiring bloggers – create content that really engages and converts online. It also will teach you the skills needed to accommodate the requirements of online readers through web design, writing style, structure and SEO.