introduction to business administration book mit school of business management

Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, Internet for Smart People, is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.

Specialization Modules are created to provide right skill-set to CDMM Participants based on individuals’ objectives. You are welcome to attend all modules or selectively attend relevant modules for you. For further details, download Course Brochure.

As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.

This short course introduces you to exciting new concepts and applications of digital marketing. It takes an informal “story telling” approach, encouraging you to share your own stories as consumers and/or marketers for the benefit of the learner group as a whole.

Strategic marketing decisions are informed by data, and that data is best reviewed through a framework. But because different frameworks provide value to the marketing decision maker, you will review and learn how to use best practices for varying data sets. Through these strategic tools, you will apply the core marketing concepts of segmentation, targeting and positioning to a product or service. You will then explore the strategic role of pricing and methods for influencing buying decisions. You will also address common pricing errors and identify instances of pricing mistakes in the market.

Keep up with the latest trends in marketing – from brand storytelling to social media – with these free online marketing courses. Learn with experts from top universities and professional organisations.

Great list! I’ve checked out almost all of these courses and gotten all the way through a few of them. Slightly outdated; Udemy is now charging $29 for the Google Adwords 101 Class. Thanks for the resource!

Facebook​ ​Marketing​ ​especially​ ​Facebook​ ​Advertising​ ​has​ ​significantly​ ​grown.​ ​In order​ ​to​ ​cover​ ​various​ ​aspects​ ​of​ ​Facebook​ ​Marketing​ ​in​ ​a​ ​practical​ ​approach, we​ ​partnered​ ​with​ ​Facebook​ ​to​ ​co-create​ ​a​ ​Facebook​ ​Marketing​ ​course,​ ​which​ ​is now​ ​part​ ​of​ ​CDMM​ ​program.​ ​On​ ​successful​ ​completion​ ​of​ ​this​ ​course,​ ​you​ ​will get​ ​a​ ​joint​ ​certification​ ​from​ ​Facebook​ ​&​ ​Digital​ ​Vidya.Similarly,​ ​we​ ​partnered​ ​with​ ​LinkedIn​ ​to​ ​co-create​ ​a​ ​Content​ ​Marketing​ ​course, which​ ​will​ ​enable​ ​you​ ​get​ ​a​ ​joint​ ​certification​ ​from​ ​LinkedIn​ ​and​ ​Digital​ ​Vidya​ ​as part​ ​of​ ​the​ ​CDMM​ ​program.

EdX is an online learning platform trusted by over 12 million users offering the Introduction to Manufacturing Systems Certificate, in collaboration with Massachusetts Institute of Technology – MITx. Learn about manufacturing systems and ways to analyze them in terms of material flow and storage, information flow, capacities, and times and durations of events, especially random events. 

An offshoot of the school’s online business journal called “Knowledge@Wharton.” Provides “audio articles” thatfeature high-profile executives and faculty, including several that highlight stock market guru Jeremy Siegel.

The Landing Page Conversion Course takes you from “Landing Page 101” right on down to “Copywriting” and even “Testing and Optimization.” If you’ve ever been curious about the power of landing pages and how they can help you grow your business, this course is the perfect one for you.

Structured as a 4-week class, you’ll start with the basics of businesses writing, including why it’s important, and move to more advanced topics such as preparing business documents and translating ideas to more informal channels such as social media. In short, helping to to become a business copy whiz!

Additionally, students and graduates have access to informational resources like the Student Advisory Report, which outlines top careers and resume advice from Kaplan University School of Business and Information Technology alumni.

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