Business Specializations and courses help you hone skills critical to success in the modern workplace, with areas of study including entrepreneurship, business strategy, marketing, finance, and management. Whether you’re a small business owner or working in a large international firm, business courses will improve your ability to analyze, understand, and solve business problems.
The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.
In this scenario-based course, learn how to coach your employees through challenging situations. Discover how to coach someone who’s older than you, how to motivate employees who have been demoted or promoted, and more.
There is a program fee associated with this course. If you are utilizing student loans and need help covering this fee, please see the Financial Aid office to discuss increasing your budget. First class attendance is mandatory.
As is the case with several of these courses, Bryan Harris’s Get 10,000 Subscribers is only available for new students at set times. If you are looking at this course outside one of those windows of opportunity you can add your name to a waiting list. This course shows you a step-by-step process for building up your email list by 10,000 genuine subscribers, even if you are starting a new list.
You will be encouraged to create and share digital assets through interactive exercises and games and post a short video at the end of the course reflecting on what you have learned and how you will make use of the skills you have acquired.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016). Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016). Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016). Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).
On registration, you will receive participation details for 6 months live instructor-led online digital marketing course. You can attend these sessions from anywhere. There will be 2 types of sessions:
Here’s what one student has to say about the course: “After implementing the strategies in the course, I’ve closed a new deal for my freelance services with a software startup for $1,500 per month. I’ve also followed your framework for validating my course idea and got my first sale already.” – Kevin P.
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email. Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.
Whether you work in-house or agency-side – or are looking for new ideas to market your own business – these marketing courses will help. Developed by marketing experts from top universities and professional organisations, they will enable you to:
Jump up ^ Hart, Cathy; Doherty, Neil; Ellis‐Chadwick, Fiona (2000-09-01). Retailer adoption of the Internet – Implications for retail marketing. European Journal of Marketing. 34 (8): 954–974. doi:10.1108/03090560010331441. ISSN 0309-0566.
Another great online business course from Tara Gentile, this one on her own self-hosted platform provides an in-depth system for existing business owners to grow their businesses further. As Tara describes it, Quiet Power Strategy is a series of online business courses designed to help entrepreneurs turn smart ideas into influence, customers and cash. Although not always open, Quiet Power Strategy: The Foundation places its focus on giving business owners a step-by-step process for creating a strategic action plan that works. Quiet Power Strategy: The Lab is a resource library and entrepreneurial community with more than 400 members. You can also sign up for a free course, Price for Growth! on that same page of her site to get a feel for how the paid courses will work.
As its name indicates, Jon Morrow’s Guest Blogging takes you through the nuts and bolts of how to pitch and then write the perfect guest post. The course contains modules on finding your ideal audience, locating your target blogs, crafting your killer headlines, pitching your irresistible ideas, writing your popular posts, and getting the most from every post. Every participant of this course receives a copy of Jon’s Big Black Book, which contains the editorial contact details for every major blog that takes guest posts.
What we all want to learn is building the marketing strategy for whatever business presented before us. And this is not possible with merely studying the course modules. There are several objectives of the several people who want to join digital marketing. So before you join the course you have to make sure about the objective for you to do this course. One might do it for the job purpose, other might want to promote his/her own business and so on. And to achieve the same you need to get into everything practically, you have to be in the business and not on the business.
The Full Stack Digital Marketer Masters Program aims to get you industry-ready with the skillset of a complete marketer for digital platforms through an expert recommended learning path. Get access to nine full-length, comprehensive courses that cover all areas of digital marketing.
Shani Raja clearly knows about writing. He’s written for the Wall Street Journal, The Economist, Financial Times and Bloomberg News. He specializes in teaching advanced writing skills to professional journalists. It should be no surprise, therefore that Writing With Flair: How To Become An Exceptional Writer is the best-selling writing course on Udemy. This online business course aims to help you dramatically improve the quality of your writing.
Ok, we should have probably started with this step, for your training you must have a specific education budget that you need to use, so first of all check the fee structure of the institution and see if it fits your budget requirements, and then opt for it.
The tagline for this social media class is “picking up clients with social media in 48 hours or less.” Which points to the fact that this instructor dives into intermediate social media strategies. Moving beyond more beginner tactics like setting up social media accounts and basic posting strategies, this class assumes that you already know those things and provides details on how to best use the channels that you’re already familiar with.
• Clear takeaways are explained up front. The best online business courses have a very clear, well-defined end result that students will be able to achieve by making it through the course—and they communicate that up front before enrollment. Here’s an example: With my latest online business course, 30 Days to Validate, the promise for students is that they’ll be able to go from idea to first paying customers in 30 days.
The Small Business Administration has one of the best selections of business courses on the web. Topics include everything from starting a business and business management to government contracting and international trade. Most courses take only 30 minutes to complete.
Charges for the Nanodegree plan is $999, and for the Independent study it’s over $598 (upgrade any time to the Nanodegree program for $499). You will find no prerequisites and the study course load is 10 several hours per week, which you complete in three months.
Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge. It’s an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it’s also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.
This SEO Training class is perfect for social media managers, executives and entry-level employees. This SEO course will help you increase the search rank of your corporate website, you blog or LinkedIn profile.
• Student results are the ultimate success metric. You can have all the best camera equipment, content outlines and presentation slides in the world, but unless the students are able to translate the information into real action—the online business course isn’t worth the investment. You need to take action (not kick back and watch a bunch of videos) in order to build skills, launch a business, become a better writer or achieve another meaningful goal. If you can’t find testimonials from previous students that clearly articulate what they’ve been able to achieve as a result of taking this online business course, run for the hills.
Our online business courses can give you a better understanding of the challenges faced in the business world today. They can also build upon your foundational business knowledge, offering more comprehensive insight into advanced business topics and functions.
Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com and learn how to start a business while working full-time. Let’s chat on Twitter about business and side projects.
Given the dynamic nature (i.e. there’s continuous variation in demand for various skills), you run a risk of career stagnation if you don’t learn various areas early in your career.
Understanding the nature of business is handy for everyone. After all, businesses are our employers and supply the things we buy. Studying business online offers insight into how all organisations and teams work.
quintly is a social media analytics tool that offers courses through quintly Academy. The self-paced course provides an overview of social media analytics, benchmarking, and goaling using downloadable written materials and video lessons.
Taught by University of Pennsylvania Professor and best-selling author, Jonah Berger, this free online marketing course helps to answer the mystery of why some ideas and products become popular and why others do not. It’s perfect for social media managers and marketers looking to put a “science” behind their content marketing method.
“The Marketing Strategy curriculum helped me to connect the dots disciplines of Marketing, Sales, Revenue. It clearly defined the integration and allowed me information to articulate to different levels in the organization strategies and ideas. The course also went beyond my expectations in talking about the long term value of a client and even including social media. It was definitely worth the time. As in any course, you will get out of it what you put into it. ”
A business degree opens up so many opportunities. If you want to be the run any kind of business, whether it’s a big multinational organisation, or as an entrepreneur, then you’ll need to study a business or management course.
Strategic Planning and Execution Course presents strategies for crafting and executing business visions, mission statements and goals. The SBDC also provides strategic planning software free to all course participants.