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Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results.  For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach.
In Writing for Brands: Freelancing in the Age of Content Marketing, instructor Brian Maehl, Talent Development Manager at Contently, covers how to pitch to, write for and build relationships with brands as a freelance writer. In this online business course, he breaks the process down into simple steps to help you advance your writing career and even get into content marketing if you’re so inclined.
All social media managers and marketers start somewhere. This free social media class from Constant Contact is a great resource for those who are looking to dive into the world of social media without all of the complications. It offers a step-by-step guide to building a presence on almost every social media platform you can think of.
In order to engage customers retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[17] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[18]
Online behavioural advertising is the practice of collecting information about a user’s online activity over time, on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user’s interests and preferences[30][31]
Writing great copy that is meant to drive people to take a specific business action is a unique and valuable skill to have for marketers and business owners alike. This “High-Impact Business Writing” course is aimed at helping you get your thoughts on paper in a clear and concise manner.
A​ ​significant​ ​%​ ​of​ ​IT​ ​projects​ ​today​ ​are​ ​about​ ​Digital​ ​Transformation​ ​or​ ​involve digital​ ​media.​ ​As​ ​an​ ​IT​ ​professional,​ ​your​ ​knowledge​ ​of​ ​digital​ ​media​ ​will​ ​be valuable​ ​for​ ​your​ ​organization​ ​and​ ​can​ ​help​ ​you​ ​differential​ ​among​ ​your​ ​peers​ ​to stay​ ​ahead​ ​of​ ​technology​ ​trends.
EdX is an online learning platform trusted by over 12 million users offering the Effective Business Writing Certificate in collaboration with University of California, Berkeley – UC BerkeleyX. Learn best practices and approaches to writing effective business letters, emails, and reports. Format, composition, and clarity are emphasized.
Students (including MBAs, Graduates, BBAs & aspiring drop-outs): No matter which area you end up pursuing, be it HR, Finance, Marketing, Sales or creating your own entrepreneurial venture, you cannot do it with in-depth understanding of Digital Media. The biggest problem is that most of the institutions are not equipped with imparting this understanding to students. The best way out is doing long-term course with India’s best Digital Marketing course while you are still pursuing your education.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.

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