Want to bring your own small business idea to life? Want to run an existing business or department more effectively, confidently and profitably? Want to stand out from the competition – whether it’s for an entry position or a senior management role with a plush office and salary to match?
This six-course online marketing certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.
Shifting the focus to the time span, we may need to measure some Interim Metrics, which give us some insight during the journey itself, as well as we need to measure some Final Metrics at the end of the journey to inform use if overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
Meaning from Data: Statistics Made Clear is your introduction to a vitally important subject in today’s data-driven society. In 24 half-hour lectures, you will explore the principles and methods that underlie the study of statistics. You have probably heard such terms as mean, median, percentile, quartile, statistically significant, and bell curve, and you may have a rough idea of what they mean. This course sharpens your understanding of these and scores of other statistical concepts and shows how, properly used, they can extract meaning from data.
This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Respect for the rules and standards of acceptable commercial behavior in social networks and the posting of marketing messages only when the forum or site has clearly indicated its willingness to receive them;
HR is an essential part of any organisation. HR managers typically deal with recruitment, remuneration, staff training and development, employee relations, Industrial relations and organisational development on a daily basis.
Digital marketing is facilitated by multiple channels, As an advertiser one’s core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely;
The Diploma of Business targets the practical skills and capabilities required of contemporary managers across a wide variety of contexts: the development and implementation of strategic business plans; the management of teams; and effective engagement…
At GetSmarter, we improve lives through better education. One of the ways that we achieve this is by bringing rich industry context to an academic environment through our expert facilitation and engagement. We work with university faculty and industry experts to provide a practical, industry lens on the world’s leading university subjects.
Google India has 2500+ partners, which are brands or agencies, who fulfill certain criterion such as spending certain amount of budget on Google AdWords. These partners include Premium Partners, who spend even higher budget on Google AdWords. However, the partnership Digital Vidya has with Google India is different. Digital Vidya is the only Digital Marketing Institute, which is a Training Partner for Google Partners Academy in India. We train their partners (as mentioned above) through a variety of training programs. There are over 15 of our lead trainers, who are part of this association and these trainers lead different modules of our CDMM program. Similarly, we’ve trained Microsoft’s partners (i.e. companies which sell Microsoft product & solutions) to help them learn and leverage Digital Marketing. That’s the reason why participants of our program get extremely high value in our course.
Week 1 will introduce you to the course, the tutors and how it all works. We will examine the evolving changes in how we behave online and what this means for the organisations we support and do business with.