Week 3 will examine the opportunities and challenges in obtaining value from the vast amounts of social data now generated, at a time when much uncertainty still exists about personal privacy and control of online assets.
Jeff Goins also offers a free 12-lesson course, which aims to make you a better blogger: Intentional Blogging: Become a Better Blogger. Jeff emails you a lesson per day over 12 days, covering a range of topics including how to decide the best blog topic for you, how to write using SEO, how to interview, and how to write guest posts. It is both suitable for beginners, and as a refresher for more experienced bloggers.
Affiliate marketing – Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn’t honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.
In How to Talk to Anybody, Ramit Sethi demonstrates how anybody can learn social skills. He shows how to banish shyness and take control of any situation, possibly meeting your next best friend or business partner. He presents you with a framework to ensure you never run out of things to say again.
During each Insider Session, Dean answers the most frequently asked questions in four to six minute audio sessions. Questions are centered around tools and technology, content, distribution and advanced guest blogging tactics.
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) p… more
Author, actor, marketer and sales guru, Michael Port, focuses on marketing techniques freelancers can use to improve their client book in this online business course on CreativeLive, Book Yourself Solid. He teaches freelancers the skills they need to pitch to their perfect clients, clearly understanding their needs.
This Business Writing Course is a part of the Effective Communication – Writing, Design, and Presentation Specialization offered by Coursera in partnership with University of Colorado at Boulder. Writing well is one of the most important skills you can learn for success in the business world.
You’ll gain knowledge in accounting, marketing and information systems while applying business theory to the working world in this on-campus and online business degree program. You’ll learn how to effectively plan, organize, direct and control the functions and processes of a firm or organization. Students who graduate from this program often work in sales, marketing, finance, management and other business areas. Additionally, you’ll gain instruction in:
Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. You can subscribe to Kim’s business growth tips by email, or connect on LinkedIn, Twitter and Facebook.
Media Strategist and former Director of Marketing at American Apparel, Ryan Holiday, teaches this online business course, Smart PR for Artists & Entrepreneurs on CreativeLive. In this course, Ryan demonstrates how to create smart, savvy and provocative PR campaigns based on his experience working with people like Tim Ferriss, James Altucher, Tucker Max and companies like Google. In this online business course, he explains exactly how to go about getting the right kind of attention for your upcoming product launch by getting extremely creative—and without paying for it.
Strategic marketing decisions are informed by data, and that data is best reviewed through a framework. But because different frameworks provide value to the marketing decision maker, you will review and learn how to use best practices for varying data sets. Through these strategic tools, you will apply the core marketing concepts of segmentation, targeting and positioning to a product or service. You will then explore the strategic role of pricing and methods for influencing buying decisions. You will also address common pricing errors and identify instances of pricing mistakes in the market.
My frustration with the lack of real-world focus for most online business courses I’ve come across is also what led me to produce my own line of online business courses that are structured around helping you achieve a very specific end result every time. You can join my community and get periodic updates when new enrollment periods open up.
Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise and rank on the search engine. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile).
Canva helps people easily make beautiful images for web design, and Canva Learn offers design courses that are valuable for any kind of storyteller. The Creativity course explores the challenges of constant creation and innovation and how to do it well — with visuals, of course.
6. Budget – how much of funds you can allocate to invest in yourself. Every thing comes with a cost, A decent course from decent training institutes costs anywhere from Rs 25,000 to 3 Lacs. Please Do NOT take up any cheap course, we have had students take up that course and come to us for practical knowledge.
Paul Jarvis, designer, writer, teacher, software creator, podcaster and MailChimp expert, has created a 39-video course on how to use MailChimp the right way. Chimp Essentials: Master MailChimp for Your Business is designed to help you get smarter about your email marketing, making money from your newsletter. This is another one of those courses that only runs at set times, so it would be a good idea to register your interest on the course waiting list, and Paul will contact you next time he runs the course.
Yes, it’s possible to switch your profile to digital marketing if you don’t have too many years of experience. Even if it means taking a cut in your 1st salary in this growing industry, you should be up for it considering the long-term career growth both in terms of monetary and work profile.
Having self-published four eBooks, business strategist Tara Gentile breaks down her own personal process in this online business course, How to Write and Publish an eBook. She covers all of the necessary steps from choosing your idea and creating an outline, through to marketing your book, making sales and getting people to read it.
There are no requirements for the course, only a passion for learning cutting edge digital marketing techniques. The fee is Rs 40,000 for the whole five-part course, which includes every courses, videos, exams, and workbooks.In case you already know what topics you want to learn or perhaps which domain you want to concentrate on, you can consider Market Motive’s Digital Marketing Expert Go away. It allows you to access the whole content of Simplilearn’s Digital Marketing Specialist course on the subscription model.
Build a Stand-Out Business is hands down one of my favorite online business courses on CreativeLive, taught by the incredible Tara Gentile, the strategist and author of Quiet Power Strategy that’s shared her business advice with us multiple times here on the blog. In this online business course, Tara guides you step-by-step through what makes your business naturally attractive to your customers, and develops a clear plan of action for how you can stand out from the crowd. Her teaching topics include goal-setting, community-building, social media, creating a content marketing strategy, understanding which metrics are important when starting a business, perfecting your sales process and product development.
Copyright Clarity. Discusses myths and misinformation about copyright law and fair use. Definitely useful for learning when you need to ask permission to borrow content, how to use Creative Commons licensing responsibly, etc.
Defining your customer and ensuring that there’s a market need for your business is the first step to success. Even if you’re already in business, you’ll benefit from reacquainting yourself with your ideal customer.
For business graduates who want to combine their management and interpersonal skills, human resources careers can be both rewarding and lucrative. The role requires a combination of soft skills and a very strong understanding of the inner workings of businesses and the many employment laws that govern companies. Further specializations could be in employee training, or employee benefit schemes. If this specialization interests you and you might like to study it in more depth, click here to read about Masters in Human Resource Management courses.
This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.
Once you complete 6 months training course, you will become eligible to appear in the CDMM® Exam, at your preferred testing center across India or online, if you are an international candidate. Following are the exam details:
I’ve taken a few awesome courses and certifications through HubSpot Academy, including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. When I finished the list, I realized that you, dear readers, might have similar skill gaps, so I wanted to share it in a blog post.
Frankly speaking, you don’t have a choice but to learn this new age skill if you want to stay in a marketing role. With growing contribution of digital marketing, marketing is becoming integrated and every marketing professional (including PR/Media/Content) is expected to know it.
Ilise Benun is a business expert focusing exclusively on creative professionals. In Command the Fees You Deserve she guides creative freelancers through marketing, pricing, and booking freelance work. She teaches you how to land clients who value your services, and how to sift good clients from bad ones.
Specialization Modules are created to provide right skill-set to CDMM Participants based on individuals’ objectives. You are welcome to attend all modules or selectively attend relevant modules for you. For further details, download Course Brochure.
Lynda is well known as one of the best online video learning resources for mastering everything from Adobe Photoshop to CAD software. While Lynda is most famous for their abundant software video tutorials, they also offer courses for online marketing, AdWords, Facebook, and more.
Learning the ins-and-outs of all of the marketing tools that Google offers is quite the task. But marketers and business owners have seen the direct benefits of mastering the various Google advertising platforms in terms of business ROI. This marketing course offers a direct line to always-updated resources for everything Google.