Caroline Liu is a freelance writer, graphic designer, and computer programmer studying at Wesleyan University. She is pursuing majors in Feminist, Gender, and Sexuality Studies and Computer Science in order to bridge her passions for tech, design, and social justice. Learn more about Caroline on her website or follow her on Twitter.
Online business courses can also help a student keep on top of trends and technologies relevant to their industry without requiring enrollment in a full-fledged degree program. The ability to take a series of one-off courses as time permits can be an effective way to skill up for business professionals like these, whose time on the job is often non-negotiable:
The online Business Continuity track is offered as part of the Security & Strategic Intelligence Certificate at Saint Louis University. This program complements your major field of study by preparing you for leadership and management positions within any organization that has a need to minimize risks associated with disruptions in business operations due to external or internal factors including criminal or terrorist activities.
Business is certainly a broad and multidisciplinary field, and business topics vary depending on the institution and course focus. Common course options include: accounting, business administration, business analysis, business computing, business ethics, business statistics, commercial law, developing markets, economic finance, human resources, international studies, management, marketing, operations management, research and technology.
City, University of London is an independent member institution of the University of London. Established by Royal Charter in 1836, the University of London consists of 18 independent member institutions with outstanding global reputations and several prestigious central academic bodies and activities.
At this point, you probably already know what Facebook is and what it does. What you might not know? It has a training and certification program. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram — here’s a peek at the course catalog.
This What is Social Course is a part of the Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University. The “What Is Social? MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies.
This fifth online course in eCornell’s Marketing Strategy certificate program examines the psychological and sociological systems in which customers choose whether to adopt new products and services, and how the product lifecycle is connected to new-product diffusion. You will apply the concept of a marketing continuum to develop an effective marketing program, leverage an understanding of social systems to improve new product diffusion, and develop strategies to increase product adoption and sales.
Designed for beginners to digital marketing, these introductory courses are not as comprehensive as some of the other offerings on our list. Professionals interested in the AMA’s Professional Certified Marketer (PCM) credential will benefit the most from these modules.
Ramit Sethi’s Find Your Dream Job course shows you Ramit’s proven system to find unlisted jobs, nail the interview and successfully negotiate your salary. Indeed he claims to give you the exact words you require to get a raise. This course helps you find the job you love.
For many companies, successful advertising is an essential part of a successful business model. Specializing in this field means studying advertising trends, learning about the processes and costs involved, and working out how to apply this knowledge to an identified target market. Through coursework, you will learn how to create and manage a successful ad campaign, how to present products and services to potential consumers and how to use modern technology tools. Other aspects of advertising you may learn about include buyer behavior, social media marketing, collaborative advertising, internet advertising and viral campaigning.
A business degree opens up so many opportunities. If you want to be the run any kind of business, whether it’s a big multinational organisation, or as an entrepreneur, then you’ll need to study a business or management course.
Five courses and a hands-on capstone project will earn you a certification from Coursera’s Digital Marketing Specialization. Covering analytics, SEO, social and 3-D printing, each course requires 32 to 40 hours over four weeks to complete. In all, the entire specialization track takes 26 weeks to complete. The individual courses are priced at $79, while the entire package is priced at $426.
As is the case with several of these courses, Bryan Harris’s Get 10,000 Subscribers is only available for new students at set times. If you are looking at this course outside one of those windows of opportunity you can add your name to a waiting list. This course shows you a step-by-step process for building up your email list by 10,000 genuine subscribers, even if you are starting a new list.
I’ve taken a few awesome courses and certifications through HubSpot Academy, including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. When I finished the list, I realized that you, dear readers, might have similar skill gaps, so I wanted to share it in a blog post.
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
Students may use the Digital Marketing course as a self-study training pack that can be completed at their own pace or professors may choose to incorporate the modules into their lesson plans. We recommend that students review all modules to derive the maximum benefit from the course, however students should pay particular attention to the AdWords Fundamentals and the campaign type they have chosen to take the exam for, if opting into the optional AdWords Certification category of the competition.