This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office.
As an accounting major you’ll learn how to analyze businesses’ stats and reports to highlight areas for improvement that could boost profits and minimize inefficiencies. You will learn how to shape financial practices within a business or organization, gaining an understanding of how financial systems work, how to apply accounting principles to make financial decisions, and how these may affect the bottom line. Often offered alongside finance, accounting requires strong skills in mathematics, statistical analysis, technology and ethics, and the development and use of critical thinking and problem solving skills.
Although some business students may find business law initially challenging due to its often alien terminology and concepts, learning about the laws surrounding business can be an important part of running a company. You will learn about key areas of business law such as contract law, agency law and other key legislation, impacting on the everyday workings of businesses, from company formation to insolvency. You may also study issues connected to the ethics and legality behind the sale of goods and consumer credit and protection, torts and other wrongs such as negligence, defamation and damage of property, director appointments and shareholding, how to arrange partnerships and the influence of national and international law in the modern business world.
Shani Raja clearly knows about writing. He’s written for the Wall Street Journal, The Economist, Financial Times and Bloomberg News. He specializes in teaching advanced writing skills to professional journalists. It should be no surprise, therefore that Writing With Flair: How To Become An Exceptional Writer is the best-selling writing course on Udemy. This online business course aims to help you dramatically improve the quality of your writing.
Business and management courses are available at foundation, diploma, undergraduate and postgraduate level, including taught, research and PhD. There are a huge variety of specialisations, and the more popular ones are listed below for you to browse through.
Andrea Goulet-Ford works with big brands to scale their communications without sacrificing personality or authenticity. In her online business course with Skillshare, Become a Better Blogger: Content Planning, she explores how you can improve your blog, using a three-month editorial calendar to help with your planning. She also shows you how to give your blog character so that you can stand out from the millions of other blogs on the internet.
In How to Talk to Anybody, Ramit Sethi demonstrates how anybody can learn social skills. He shows how to banish shyness and take control of any situation, possibly meeting your next best friend or business partner. He presents you with a framework to ensure you never run out of things to say again.
If you are a non-Marketing professional (e.g. Finance, Operations) with significant experience, you should not look at positioning yourself as a digital marketing professional as you would be considered a fresher in this industry. Instead, you should look at following benefits of acquiring this skill:
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface. Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.
This course is also a part of a Online Marketing Challenge from Google. Students that plan to take the Online Marketing Challenge are encouraged to complete the Digital Marketing Course first. Marketers looking to learn everything there is to know about Google (and advertising), this is a great place to start!
CDMM course is for anyone who’s looking at learning & leveraging Digital Marketing for individual or organizational growth. Here’s a chart showing representation of various profiles of people in the CDMM program over last 5+ years
Online Bachelor of Management DegreeThe BMgmt provides a broad base of management knowledge in accounting, theory and practice, information systems, management science, organizational behaviour, economics and commercial law. It takes a strong international perspective on business and explores the ethical, global, political, and environmental issues that organizations face every day.
Defining your customer and ensuring that there’s a market need for your business is the first step to success. Even if you’re already in business, you’ll benefit from reacquainting yourself with your ideal customer.
Some business schools offer accelerated programs, allowing students to graduate more quickly by taking on a more intensive workload. Others offer part-time or distance learning options, for those who want to continue working while furthering their education. And some include a “sandwich year” – in which students undertake a work placement for one year of the program.