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From initial planning of your digital strategy, designing your website or mobile app, improving your SEO, integrating social media, using email marketing, right through to understanding online analytics, the latest courses in digital marketing from the IDM will help you get the most from your marketing campaigns

Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise and rank on the search engine. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile).

Students may use the Digital Marketing course as a self-study training pack that can be completed at their own pace or professors may choose to incorporate the modules into their lesson plans. We recommend that students review all modules to derive the maximum benefit from the course, however students should pay particular attention to the AdWords Fundamentals and the campaign type they have chosen to take the exam for, if opting into the optional AdWords Certification category of the competition.

Did you know that in 2016, visual content is more than 40X more likely to get shared on social media than other types of content? Today, it’s becoming important, even crucial for marketers to have at least some basic knowledge of key design terms.

Mandatory retreat 1pm Feb 16 – Feb 18. There is a program fee associated with this course. If you are utilizing student loans and need help covering this fee, please see the Financial Aid office to discuss increasing your budget.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

This Global Strategy II  – Doing Business in The Global Economy  Course is a part of the Global Challenges in Business Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign. 

Smart marketers make use of new SEO strategies to better target prospects; they adjust their messaging based on metrics; they walk a fine series on social media to boost their presence and ensure their particular messages are perfectly suited to every audience. In other words, they will move quickly and expertly and they can never stay in place for long, lest that they fall behind.

About this course: Video marketing is making a huge splash online and on social media. But one thing what we consistently hear is that marketers aren’t quite sure where to start. Yet, videos have the potential to engage an audience in new and exciting ways – Just look at BuzzFeed Tasty for an example of the power of video!

Optimizing a web site for search engines requires looking at a ton of unique elements both on and off your website. This course on SEO from the folks at Moz will help you to start making sense of it all. Most importantly, it will help you form consistent SEO habits that you can implement long after this course is over.

GetSmarter’s learning is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

Marketing courses teach strategies for influencing customer behavior throughout the customer lifecycle. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals.

Jeff Goins also offers a free 12-lesson course, which aims to make you a better blogger: Intentional Blogging: Become a Better Blogger. Jeff emails you a lesson per day over 12 days, covering a range of topics including how to decide the best blog topic for you, how to write using SEO, how to interview, and how to write guest posts. It is both suitable for beginners, and as a refresher for more experienced bloggers.

Learn a hands-on practical guide to delivering first class mobile experiences throughout the customer journey, focusing on the very latest developments in responsive web design, app Store marketing, geo-marketing, loyalty and analytics.

Getting a business diploma through distance education can really set up your career. The qualification is versatile and relevant to many jobs. You learn skills which are relevant to any employer, including private companies and government agencies.

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At the end of a successful entrepreneurship specialization, you should be ready to start a successful business from the ground up. You will learn how to exercise complete control over how a business functions and how it will proceed into the future, by learning about capital management, product development and global business, alongside aspects of accounting, marketing and finance relevant to running a business. An entrepreneurship degree could either provide the building blocks to start up your own business, or qualify you to work as a consultant for others undertaking this project.

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