This course will help just about anyone – from journalists to technical writers to developers to aspiring bloggers – create content that really engages and converts online. It also will teach you the skills needed to accommodate the requirements of online readers through web design, writing style, structure and SEO.
Now, let’s dive in. Please note that some of the links in this post are affiliate links and at no additional cost to you, I will earn a commission. Know that I only recommend online business courses and learning resources I’ve personally taken, tested or believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them.
This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016). Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016). Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016). Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).
In this training program, you will get 200+ hours of hands-on assignments to master various aspects of Online Marketing. These opportunities include running live Advertising (e.g. Google, Facebook) campaigns, performing live SEO audit, creating Social Media Strategy, practicing various tools and exercises based on real-life case studies. You may also get an opportunity to do an internship with any of our corporate clients based on your availability and their requirement.
Rewards: The lucrative offers would always help in making your digital campaign a success. Give some reward in the end of the campaign. This would definitely invite more engagement and word of mouth publicity
Ryan Stewart is the founder of WEBRIS, a digital marketing agency he launched in 2016. He’s built it from the ground-up, getting to 1.2 million organic pageviews and making six-figures in its first year.
Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. This Introduction to Operations Management course is offered by Coursera in partnership with University of Pennsylvania.
In a challenging economic climate and in the midst of a boom, graduates of business degrees are in high demand among a wide range of employers. You may be taking a first degree or returning to university to enhance your skills and move your career up a level, looking for a foundation in the core principles of international or a deeper specialization in one particular market or role. Whatever your situation and career goals, there’s bound to be a business degree to match.
You will gain the career enhancing knowledge and skills to build and manage a capable team, recruit the right people, develop your team’s skills, and managing organisational risk. You will acquire valuable experience in project management, facilitating effective meetings, and managing conflicting priorities.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. Individual courses are not eligible for federal financial aid.
How do you keep up with website optimization, search, email, online advertising, content marketing, gamification, social, mobile, emerging media and more? Turn to DMA’s digital marketing courses – Learn to optimize your digital know-how, bravely use new channels, measure success, fine-tune your strategy and optimize your program.