Taught by Kevin Hartman, Head of Industry at Google, this free marketing course on “Digital Analytics” focuses on the specific data collection, analysis, and visualization techniques used by the world’s top brands. Unlike some of the other analytics classes offered online, this one focuses specifically on marketing.
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EdX is an online learning platform trusted by over 12 million users offering The Writing Process Certificate in collaboration with University of California, Berkeley – UC BerkeleyX. A guide to the writing process. Learn and practice strategies for writing and revising effective business documents.
Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices’ capable of accessing digital media led to sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing.
Jump up ^ Dapko, J. L.; Artis, A. B. (2014). Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson’s Initial-Contact E-mail to Millennial Buyers Within Marketing Channels. Journal of Marketing Channels. 21 (4): 254–267. doi:10.1080/1046669X.2014.945358.
You can buy a Certificate of Achievement for this course — a personalised certificate and transcript in both digital and printed formats, to prove what you’ve learnt. A Statement of Participation is also available for this course.
Jump up ^ Lee, J.; Ham, C.; Kim, M. (2013). Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action. Journal of Interactive Advertising. 13 (1): 1–13. doi:10.1080/15252019.2013.768048.
Digital Marketers (including SEO, PPC, Social Media Professionals & Web Strategists): It is an ever-evolving field. If you are not updating yourself, you will be obsolete in a quarter. Digital Marketers are in continuous process of learning.
Given the dynamic nature (i.e. there’s continuous variation in demand for various skills), you run a risk of career stagnation if you don’t learn various areas early in your career.
Game advertising – In-Game advertising is defined as inclusion of products or brands within a digital game. The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
If you would love to enter the dynamic business world, but just don’t have enough time in your day to study. Well, thanks to online learning, you can now complete most business courses in the comfort of your own home, any time you like. Most online courses are also self-paced, which ensures you’ll be free from the pressure of deadlines and can still enjoy yourself while you study.
Display advertising – As the term infers, Online Display Advertisement deals with showcasing promotional messages or to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
Some business schools offer accelerated programs, allowing students to graduate more quickly by taking on a more intensive workload. Others offer part-time or distance learning options, for those who want to continue working while furthering their education. And some include a “sandwich year” – in which students undertake a work placement for one year of the program.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help them shape their strategy for the competition, get the most out of AdWords for their business partner and help prepare them for the Google Partners AdWords Certification exams.
16 Certifications: They are first in the industry to provide special corporate technologist course which no other institute is offering. They have recently introduced a special Corporate Technologist Digital Marketing Course that includes 55 modules and providing 16 certifications.
In this first online course of eCornell’s Marketing Strategy certificate program, you will learn about the role marketing plays within an organization, some ethical questions that surround marketing practices, the impact that a strategic approach can have on marketing within your organization, and the components of a well-defined marketing strategy and overall business strategy. In defining how the organization will successfully engage customers, prospects and competitors in the market arena, you will discover how to think strategically about the market you’re in, why you’re in that market, and what you’re trying to accomplish in that market. You’ll also gain a strategic view of your organization’s brand.
Business graduates with specializations in human resources are always in demand, as all kinds and sizes of organization depend on recruiting and retaining a productive, well-matched and happy workforce. Specializing in human resources will mean studying business topics such as strategic planning, employee health and safety, hiring and firing, interviewing, recruiting, training, employee benefit management and arbitration. In general, human resources and human resource management students will develop their critical thinking, interpersonal and problem solving skills.
Prolific speaker, angel investor and entrepreneur, Gary Vaynerchuk, teaches what it takes to build a personal brand and establish yourself as a thought leader in this online business course, Building a Personal Brand. In the course, Gary teaches you how to hone in on your passion points, determine your core strengths and develop your personal story on the platforms that make the most sense for your own core skills and the audience you want to build. In this online business course, you’ll go behind the scenes of how he’s built a following of more than 1.5 million people on both Instagram and Twitter by connecting deeply with his audience—and he teaches you how to employ the same principles of personal connection to grow your personal brand.
If you’ve considered studying business, but can’t seem to carve out the time for such an undertaking, consider Alison’s free, online business courses. Learn leadership skills, fundamentals of business law, business growth strategies and more. Whether you’re considering starting a business or just looking to improve your business knowledge, Alison has a course for you.
Thanks for the informative list! The Brand Salon is an Award Winning Digital Marketing Institute and provide courses in Social Media Marketing and Optimization along with other courses. Established in 2011, we have trained more than 3500 professionals across 450+ batches. We wish to recommend http://thebrandsalon.com/ to be added to your list of online marketing and social media classes, owing to our 6+years of experience in the digital domain.
An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.
Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Touching on local, State, and Federal laws, it takes the guessing game out of what is and is not legal on social media for employees of businesses.
edX is another MOOC provider that features courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University. Like Coursera, classes are taught online and start at specific times throughout the year. Here’s a class we think you’ll find valuable: