This course helps you navigate and define the mobile vision for your business, align stakeholders to plan the mobile roadmap, and optimise your mobile investment to maximise mobile revenues, and drive business efficiency.
Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital and this class, Internet Marketing for Smart People, is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.
In order to engage customers retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
The Digital Marketing Institute offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing – just choose your area of interest. Find out what course works best for you.
During my time leading the marketing for daily free online business courses with the world’s top entrepreneurs on CreativeLive, I learned a thing or two about what it takes to produce high quality online business courses that actually deliver real results for students.
Mentor Education’s Diploma of Business (BSB50215) is a nationally recognised qualification that will equip you to undertake business and management roles. It includes units of competency that will help you become proficient in administration, fin…
Our popular, free online courses teach new entrepreneurs how to start a business and experienced entrepreneurs how to grow a business. Through video, audio, and text, our online students learn how to pick a business, how to finance it, how to build clientele, and how to create a successful team. MOBI students come from all over the world and represent every kind of business imaginable.
There is a program fee assoc. with this new course. If you are utilizing student loans and need help covering this fee, please see Fin. Aid to discuss increasing your budget. First class attendance is mandatory to remain in or be added to the course.
Have you ever wondered how all of those great bloggers get writing gigs for brands online? This course provides the framework for starting a successful freelance career if that’s something you’d be interested in. Taught by Brian Maehl of Contently, “Writing for Brands” is an actionable, 30-minutes writing course that breaks down the process into simple steps.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016). Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016). Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016). Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).
HBX brings online business education to life through the use of our proven case study method and our innovative, student-centered platform. Our programs are designed to give you the fluency, skills, and confidence needed to fully participate and succeed in the world of business. Whether that means a seat in the boardroom or the skills to excel in an MBA program – HBX gives you the tools you need to belong wherever you aspire to be.