Growth Hacking has become a buzzword in recent years. Do you understand what it means? Laura Moreno Cabanillas is a growth hacking expert who has applied growth hacking techniques that have rapidly expanded both her businesses and others’. As its name suggests, Growth Hacking 101: Introduction to Growth Hacking teaches you the fundamentals of growth hacking. This includes key definitions, the growth hacking funnel, metrics and measuring tools.
This fifth online course in eCornell’s Marketing Strategy certificate program examines the psychological and sociological systems in which customers choose whether to adopt new products and services, and how the product lifecycle is connected to new-product diffusion. You will apply the concept of a marketing continuum to develop an effective marketing program, leverage an understanding of social systems to improve new product diffusion, and develop strategies to increase product adoption and sales.
In order to expand his digital marketing skillset, Rohit Uttamchandani joined our Digital Marketing Certification (CDMM) in Nov 2013 I am proud to share with you that he’s today one of our star trainers.
Aimed primarily at an audience of beginners, the program does a good job of introducing novice digital marketers to the world of online marketing. But the course’s open availability, lack of mentored guidance and access to expert instructors make completing the specialization challenging for self-learners. Unlike some of the other courses on this list, Coursera’s offering does not include on-demand support for premium customers.
Business is a very broad study area, which results in so many career opportunities for graduates. You’ll be exposed to all elements of Business, and will be able to focus on a specific subject area like Marketing, Management or Accounting based on your interests.
I talked about these points as i have seen and heard many students complaining that they are still not capable to raise a project or promote a real time business by their own even after the completion of the course because they have just studied it but have not applied it. We always have to keep these things in mind before starting the course.
Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals. One thing to note about Udemy: The classes we’ve highlighted are free, but it offers a myriad of other paid options for as little as $10, in some cases. If you have a good experience with a free course, it could be worth a small investment to deepen your skills, too.
Google Analytics Academy is an incredible online resource for marketers looking to up their game in everything Google-related. With the importance of tracking and incorporating data into your marketing strategy, there has never been a better time to learn all you can about one of the most data-rich resources in the world.
Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.
There are blogs for everything digital. Try reading some of the leading ones such as Moz, PPCHero, Social Media Explorer, etc. to bump up your knowledge of SEO, SEM and Social Media. Reading up on different campaigns on sites such as AdWeek will help give you a 360 degree view on various digital campaigns.
We’re doing our annual update of our content (best practices, examples, stats, etc.) and training (improved video training style) on May 1st, and we welcome you to come back and check out the updated content!
All social media managers and marketers start somewhere. This free social media class from Constant Contact is a great resource for those who are looking to dive into the world of social media without all of the complications. It offers a step-by-step guide to building a presence on almost every social media platform you can think of.
EdX is an online learning platform trusted by over 12 million users offering The Writing Process Certificate in collaboration with University of California, Berkeley – UC BerkeleyX. A guide to the writing process. Learn and practice strategies for writing and revising effective business documents.
The Landing Page Conversion Course takes you from “Landing Page 101” right on down to “Copywriting” and even “Testing and Optimization.” If you’ve ever been curious about the power of landing pages and how they can help you grow your business, this course is the perfect one for you.
In this scenario-based course, learn how to coach your employees through challenging situations. Discover how to coach someone who’s older than you, how to motivate employees who have been demoted or promoted, and more.
Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise and rank on the search engine. You can even take a Google AdWords certification at the end the process that helps you beef up your resume (and your Google+ profile).
Marketers and social media professionals with a basic understanding of how email marketing works will love this free online course from Mailchimp. Perfect for those of you on the go, it’s a 25-minute, highly tactical class on developing the basic email marketing principles that you may already be familiar with.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
B2B companies, products, and services often require a slightly different approach to content marketing. Customer sales cycles are more drawn out and require various, targeted content types to help assist decision-makers to the next stage.
Whether you are preparing for a future leadership position or looking to otherwise advance your professional career, Kaplan University’s online business degree programs are designed to prepare you to understand global issues, emerging markets, relationships across cultures, and more.