You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!
Using Dr Dave Chaffey’s approach, the Digital Marketing Planning (DMP) has three main stages; Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.
With Facebook becoming very much a “pay-to-play” platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.
This class, taught by Esther Barron and Steve Reed of Northwestern University, aims to prepare students to spot potential cracks in their start-up plans from a business and legal perspective. The goal is to understand choices such as the type of entity, selecting a name and trademark, protecting intellectual property, structuring agreements, financing, and the relationship between attorneys and entrepreneurs.
^ Jump up to: a b c d e f Maw-Liann Shyu; Wan-Ju Chiang; Wen-Yuan Chien; Sheng-Liang Wang (1 July 2015). Key Success Factors In Digital Marketing In Service Industry and the Development Strategies: A Case Study On Fleur DE Chine At Sun Moon Lake. The international Journal of organizational innovation.
On the Online Campus, you’ll also be able to ask questions and interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Success Manager, you can use the Online Campus to get in touch.
A Distance-learning master’s options provide many opportunities for career advancement. Fully online self-paced study offers employed students the time flexibility needed to balance work and studies. By using the latest advancements in communication technology, online masters open the way to new business opportunities by building networks of students with common goals. Remote studies offer lower tuition fees, while preserving content quality and teacher involvement as on campus master’s programmes.
Author, actor, marketer and sales guru, Michael Port, focuses on marketing techniques freelancers can use to improve their client book in this online business course on CreativeLive, Book Yourself Solid. He teaches freelancers the skills they need to pitch to their perfect clients, clearly understanding their needs.
The courses look good and I’ve seen some of them before. But how would these measure up in employers’ eyes against qualifications from CIM or CIPR? As a marketer with 1 year’s experience, would these help me get my next role?
Although some business students may find business law initially challenging due to its often alien terminology and concepts, learning about the laws surrounding business can be an important part of running a company. You will learn about key areas of business law such as contract law, agency law and other key legislation, impacting on the everyday workings of businesses, from company formation to insolvency. You may also study issues connected to the ethics and legality behind the sale of goods and consumer credit and protection, torts and other wrongs such as negligence, defamation and damage of property, director appointments and shareholding, how to arrange partnerships and the influence of national and international law in the modern business world.
In Turn Your Service Into a Product, Tara Gentle provides you with the necessary steps to transform the process of providing a service—say content marketing for example—into a product, program, book, or class you can sell. This online business course is perfect for freelancers, consultants or even full-time employees that have built powerful skills or perfected their craft and now want to productize that skill into a format that allows for selling in a more scalable manner beyond just one-on-one consulting. In this online business course, Tara focuses on how you can do this without burning out, working harder or risking many financial resources. She targets this course at business owners who already deliver a service and are working out a way to perform better with less stress.
If anyone is looking for additional digital marketing resources, I created a collection of over 175 sites, tools, articles broken down by topic (email, content, social, etc) and by skill level (beginner to intermediate).
We’re doing our annual update of our content (best practices, examples, stats, etc.) and training (improved video training style) on May 1st, and we welcome you to come back and check out the updated content!
Thank you Megan for a great list of course. Surely I’ll choose one and took class eventually. Online world is very competitive and we need to become intelligent for us to learn new things. Taking up an online marketing training course is good idea to be on top.
In marketing, this place is the marketing channel. Channel function, design and strategy will all be explored and applied to real-life cases. You will define marketing channels and learn how to leverage them to deliver messaging to potential consumers.
Lewis Howes, a lifestyle entrepreneur, high-performance business coach, bestselling business author and keynote speaker shows you how to take a passion project and convert it into a successful online brand in this online business course. Launching an Online Business is a comprehensive guide to identifying a great business idea, developing it with a core group of early feedback members and pushing yourself to get the online business off the ground in a limited amount of time—using just the resources and tools at your disposal. Guest speaker James Wedmore weighs in on tactics for creating and marketing high quality video content; something he’s done well in building a YouTube following of more than 140,000+ subscribers over the past few years. Derek Halpern, the sales pro behind several online business courses in this list hops in to teach you about high-converting copywriting, what motivates people to buy and how to build meaningful connections with your audience. This course is full of motivational quotes and actionable advice from entrepreneurs who’ve been through it all.
Business administration degrees involve various aspects of managing scarce resources in a business entity and supporting a business by production/planning, decision making, project management as well as allocating human resources and finances while, at the same time, carrying out organisational goals, policies and procedures.
Business management is wide and varied skillset to maintain, which can be challenging and differ vastly, depending upon the industry you are working in. To be a great manager, you need to be able to motivate and inspire your team whilst juggling the complexities of helping to run a business and interpret complex financial information.
This course will teach you how to do Data analytics with Excel PivotTables effectively and efficiently. At the end of the lessons, you will understand the concept, various scenarios and types of Business analytics. Along with that you will learn, how to use one of the strongest features of Microsoft Excel, which is the PivotTables.
7. Budget if the course fee is 1 Lac, consider these expenses too, travel, get together, dining. Keep an additional 50,000. Keep in mind this is an investment for your future career, plan ahead and investment should yield you returns down the lane
Learn a hands-on practical guide to delivering first class mobile experiences throughout the customer journey, focusing on the very latest developments in responsive web design, app Store marketing, geo-marketing, loyalty and analytics.
Grasp the key elements of User Experience, and how to develop a UX plan for your mobile and online customers. This course is supported with practical exercises focused on better understanding your customers and what they value.
Taught by Kevin Hartman, Head of Industry at Google, this free marketing course on “Digital Analytics” focuses on the specific data collection, analysis, and visualization techniques used by the world’s top brands. Unlike some of the other analytics classes offered online, this one focuses specifically on marketing.
Analytics AppliedAnalytics SetupContent CreationContent OutreachE-CommercePPC Advertising – SearchPPC Advertising – Display NetworkSearch Strategy and PlanningSEO – ContentSEO – SetupUser Focused Design
Business degrees are usually assessed using a combination of coursework and examinations, and the teaching process often involves a strong focus on case studies. These are descriptions of actual business situations, which students are expected to analyze in depth, and use the information provided to discuss and evaluate various business strategies and theories.
An omni-channel approach not only benefits consumers also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.