Grow in your existing profile and differentiate among your peers by leveraging digital marketing for sales objectives such as lead generation, lead closure and relationship building.
The Free Nonprofit Micro-eMBA(SM) Program is a great resource for students wishing to learn more about nonprofit management. Completion of this program will not result in an MBA degree, but enrollment is free. The amount of time it takes to complete the program will depend on how fast you learn, but you may expect to spend at least 200 hours on coursework.
In The Art of Less Doing, achievement and efficiency expert, Ari Meisel provides a method whereby you can easily accomplish all of the tasks you need to do, giving you more time to spend on the tasks you want to do. He provides you with strategies to optimize, automate and outsource your tasks from all facets of your life. He ensures that you apply his techniques to your whole life, not just your professional life.
There are blogs for everything digital. Try reading some of the leading ones such as Moz, PPCHero, Social Media Explorer, etc. to bump up your knowledge of SEO, SEM and Social Media. Reading up on different campaigns on sites such as AdWeek will help give you a 360 degree view on various digital campaigns.
This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.
Google Analytics Academy is an incredible online resource for marketers looking to up their game in everything Google-related. With the importance of tracking and incorporating into your marketing strategy, there has never been a better time to learn all you can about one of the most data-rich resources in the world.
Hands-on Assignments & Projects – The real learning at any digital marketing institute happens through hands-on work. The participants will get 140+ hours of hands-on Assignments and Projects across various Core & Specialization Modules to build mastery across multiple Digital Marketing areas.
May be the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices.
Game advertising – In-Game advertising is defined as inclusion of products or brands within a digital game. The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
The Digital Marketing Institute offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing – just choose your area of interest. Find out what course works best for you.
Taught by University of Pennsylvania Professor and best-selling author, Jonah Berger, this free online marketing course helps to answer the mystery of why some ideas and products become popular and why others do not. It’s perfect for social media managers and marketers looking to put a “science” behind their content marketing method.
The second option is 3rd party study. If you’re a working digital marketer who wants to skill up, add a specialty, or invigorate your skills, you can consider the self-study model. Also this is a good choice if you want more timetable flexibility, or need to be careful about your budget.
The information you shared with us is useful in all ways detailed and relevant. The sites you shared for learning marketing skills and strategies, these sites will surely improve my skills and the way I work.
To craft your skills and enhance them, you would need to practice them by completing certain projects and assignments. But the digital tools needed to complete all that work is not cheap at all. Since everything you learn about digital marketing is in our hands, we provide you with a lot of necessary tools needed to nourish your skills by completing projects. Many marketing tools can cost you up to 75,000 Rupees, which you don’t have to worry about if you’re learning at Digital Vidya.
Shani Raja clearly knows about writing. He’s written for the Wall Street Journal, The Economist, Financial Times and Bloomberg News. He specializes in teaching advanced writing skills to professional journalists. It should be no surprise, therefore that Writing With Flair: How To Become An Exceptional Writer is the best-selling writing course on Udemy. This online business course aims to help you dramatically improve the quality of your writing.
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The Business of Social Course is a part of the Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University. In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them.