What makes something go viral? Jonah Berger, Associate Professor of Marketing at University of Pennsylvania’s The Wharton School, knows how to “make ideas stick,” and wants to teach you these principles to maximize the power of your ideas, brands, and products.
Here’s what one student has to say about the course: “After implementing the strategies in the course, I’ve closed a new deal for my freelance services with a software startup for $1,500 per month. I’ve also followed your framework for validating my course idea and got my first sale already.” – Kevin P.
Most individual skills courses you can take in the business sphere come from institutions that also offer full-fledged degrees, which means instructors of online business courses typically have access to the same complement of resources as any traditional university professor.
Industry Case Study Exercises – For each of the core modules, participants will do a hands-on exercise based on a real-life industry case study. These 60-hour case study exercises are of various brands such as Cadbury Dairy Milk, Carwale, Microsoft, Myntra, ICICI Bank & Puma.
By enrolling in a good course, you have a better chance of completing the program and achieving excellent learning outcomes. You should come away from the course with both a qualification and confidence in your new business skills.
I put this fantastic course on Neuromarketing under the Analytics and Data section because it really gets into the nuts and bolts of why people make the decisions that they do online and in real life. Understanding that can help marketers and business make decisions based on data and research.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Curious about the power of landing pages in marketing campaigns? Unbounce has the art of a perfect landing page down to a science. And in this comprehensive online marketing class, they share all of that knowledge with you, no questions asked.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.
The Diploma of Business targets the practical skills and capabilities required of contemporary managers across a wide variety of contexts: the development and implementation of strategic business plans; the management of teams; and effective engagement…
This digital marketing course is designed to help you a positive impact in the marketing department, with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.
Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show they’ve expanded their marketing skills with HubSpot Academy.
SEO 101: This course covers the core skills that every SEO needs to understand. Beginners should start with the first module in this section and work down the list of modules. Intermediate and Advanced users can tackle modules in any order.
Pitman Training’s Business Management courses have been developed for the sole purpose of equipping business managers with the essential skills they’ll need to manage not just a business, but also a team. It’s ideal range if you want to take the next step up and prove you have the skills to succeed. You’ll learn how a business works, gain essential business accounts understanding, advanced IT skills, time management, leadership attributes and good communication in an organisation.
This digital marketing course from UCT will teach you how to reach the right audience by mastering internet marketing skills related to targeting, personalisation, and crafting a cross-platform brand narrative.
The road to success as a member of the business world requires a broad range of up-to-date business skills. Managers and human resource pros usually break these skills down into two distinct categories: hard skills, like computer and software proficiencies, and soft skills like interpersonal communication and stress management.
Caroline Liu is a freelance writer, graphic designer, and computer programmer studying at Wesleyan University. She is pursuing majors in Feminist, Gender, and Sexuality Studies and Computer Science in order to bridge her passions for tech, design, and social justice. Learn more about Caroline on her website or follow her on Twitter.