This course is divided into six lessons, which are further broken down into four to nine bite-sized videos each. In addition to the explainer-like clips I mentioned earlier, you’ll also get access to downloadable templates, notes and quizzes.
Ryan Stewart is the founder of WEBRIS, a digital marketing agency he launched in 2016. He’s built it from the ground-up, getting to 1.2 million organic pageviews and making six-figures in its first year.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Certificate programs are widely available in an online format but generally not available at our campus locations. Please check with a University Enrollment Representative.
If you enter into a business studies program, you’ll have plenty of opportunity to specialise. For example, you could specialise in management, marketing, human resources, accounting or business finance… To keep things interesting, many people find that at some point in their career, they yearn for a complete change. If you have a business career, this is much easier to do than with many other professional careers such as nursing and engineering… business skills transfer more easily.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Additionally, students and graduates have access to informational resources like the Student Advisory Report, which outlines top careers and resume advice from Kaplan University School of Business and Information Technology alumni.
Growth Hacking has become a buzzword in recent years. Do you understand what it means? Laura Moreno Cabanillas is a growth hacking expert who has applied growth hacking techniques that have rapidly expanded both her businesses and others’. As its name suggests, Growth Hacking 101: Introduction to Growth Hacking teaches you the fundamentals of growth hacking. This includes key definitions, the growth hacking funnel, metrics and measuring tools.
Given the dynamic nature (i.e. there’s continuous variation in demand for various skills), you run a risk of career stagnation if you don’t learn various areas early in your career.
If you are looking at building a successful career in this industry, the earlier you acquire these skills, the better it will be for you. As a student, you are anyways spending a significant amount of time on Digital Media. How about making this time directly contributing to your career growth. We are sharing this based on our experience with even IIM graduates, for whom we’d organized a training program. Those who were part of it got many more interview opportunities than their peers who missed attending that program.
Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. This huge resource of free, self-paced social media classes will cover best-practices and top strategies used by the world’s largest brands.
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of … more
Digital learning platforms make studying business more enjoyable than you might expect. Course instructors use a variety of media, including videos, animations, traditional text readings and social media. They make learning interactive to keep you mentally engaged.
Trainers and faculty:They provide you with best trainers in the industry.Trainers are well qualified and experienced in the field of Digital Marketing. Trainers have good ability to develop creative thinking within the students, so that they can stand out from the others in the market.Doubt sessions are held regularly to help students clear their doubts.They help students to develop aptitude & confidence, transform their personality and enhance your knowledge.
Online marketing expert Tara Gentile demonstrates in her Creative Live course, Market, Launch, and Sell Your Next Big Thing, the best ways you can use email and social media to grow your customer base. She teaches you how to create content that draws the most appropriate clients to your brand.
Taught by James V. Green of the University of Maryland, this six-week course helps entrepreneurs navigate the transition from great idea to great company. The focus is on learning two key skills: how to use a business model approach to analyze each part of a company and properly evaluate whether there is any real demand for the product. Green also guides students through the initial steps of creating a business plan and raising the necessary capital to launch.