This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers.
Management courses are not just about MBAs. Whether it’s undergraduate or postgraduate business, management schools will develop the leadership and people skills, and strategic thinking, that you need to succeed in global business.
Conflict management – Conflict is a natural part of a healthy business environment, and knowing how to address it and resolve it to the good is a highly valuable ability. Learn how to successfully manage differences of opinion and work effectively with difficult people in online conflict management courses.
Are you looking for your closest learning centre? With around 100 locations available you should find a place to study that’s close to you. We’re not only based in the UK and Republic of Ireland but internationally as well.
I’m keen on going back through the post and making sure that all of the courses are truly “free” for everyone. I think with this one, the course materials were free, but to get access to the official certificate, that was a paid option.
Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. That’s where self-paced online learning comes in.
Whether you work in-house or agency-side – or are looking for new ideas to market your own business – these marketing courses will help. Developed by marketing experts from top universities and professional organisations, they will enable you to:
Part of the University of Washington’s computer science and engineering program, Transaction Processing for E-Commerce is available free online through a series of lecture slides and video archives, and even includes four assignments to enhance students’ understanding. The course offers students a deeper understanding of the engineering aspects of transaction processing, including how to implement and distribute a transaction system in Java or C+. Although there are no specific prerequisites to the advanced-level course, students should bring a general understanding of web programming and basic knowledge of SQL.
Project management – Capable project managers can be an invaluable resource to a company. Online project management training teaches students how to manage team schedules, estimate project cost and integrate multiple projects into an overarching management strategy.
The University of California Irvine offers several free business courses in English and Spanish through their OpenCourseWare site. Courses are broken down into lessons, and include optional reading lists for students who want to dig deeper into the course subjects.
Nathan Latka, the CEO of Heyo, uses Facebook Marketing for Small Businesses to teach small business owners or freelancers how to take full advantage of Facebook. He shows how you can attract potential customers, turn them into fans and then drive sales. He shows you how to manage your Facebook page efficiently and effortlessly.
Udacity also offers practical projects as part of the program, to get to run live promotions on major marketing websites, and Display Advertising iis a remarkable addition to its learning way to show you how to set up screen ads in AdWords. They get a “360-degree approach” to digital marketing learning, although most training courses offer a broad-based approach of the digital advertising ecosystem. Live Q&A lessons and forums to engage with industry experts and mentors and you simply get your own assigned instructor to provide personalized feedback in projects and expert tips on career services.
The PearsonEdexcel BTEC Level 5 HND online distance learning course in Business and Management is recognised as being equivalent to the first two years of a UK degree. After 1 year of extra study, with entry into the 3rd and final year 3 at a UK, European or International university, it can…
“This is a great program for developing marketing tools for your career. The coursework was very thorough, and the class discussions always helped see things through a different point of view – this helps in many ways. I recommend this program to anyone in business, or anyone looking to start a business. It will help navigate you around the pitfalls so many people fall into when starting up their own venture. ”
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
This Global Strategy II – Doing Business in The Global Economy Course is a part of the Global Challenges in Business Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign.
(You don’t need to be technically savvy, or know HTML to learn Digital Marketing) learned the basics, implemented new media concepts showed passion and interest now she now works with 3M as the digital marketing strategist.
The Online Marketing Crash Course: Traffic, Leads, & Clients ($197): This 30 day crash course promises to take you step by step through the marketing process and leave you with a killer strategy by the end of the month. Geek-speak fluency not required.
If you’ve only got an hour to invest, the American Marketing Association offers a series of Digital Marketing eLearning Certificate modules that cover Social Media Marketing, Email Marketing, Web & Digital Analytics, Content Marketing and Mobile Marketing. An Online Advertising module is in the pipeline, scheduled to be launched in May/June 2016.
The great thing about this series of online marketing webinars is that no registration is required to sign up and you can view all five of the videos at your own convenience. And we’d love to hear what you think of these webinars in the comments below!
In this online business course, veteran entrepreneur and New York Times bestselling author Ramit Sethi shares his techniques for transforming your financial outlook. How to Make Money is about much more than just making money—it’s about how to identify a profitable niche idea that you’ll be uniquely qualified to build a business around. It’s perfect for people who want to get into freelancing, consulting or otherwise selling your services to build an online income. This online business course talks about what you should (and should not) be spending money on while building a business and goes deep into my favorite subject—using your skills to make extra income by building a profitable a side business.
Understanding the nature of business is handy for everyone. After all, businesses are our employers and supply the things we buy. Studying business online offers insight into how all organisations and teams work.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.
As our economy changes, marketing professionals must adapt quickly to keep up. Businesses and individuals have new competition – but they also have access to new tools and markets that make sales an exciting area of exploration.
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016). This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012). Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).
Frankly speaking, you don’t have a choice but to learn this new age skill if you want to stay in a marketing role. With growing contribution of digital marketing, marketing is becoming integrated and every marketing professional (including PR/Media/Content) is expected to know it.
Specialization Modules are created to provide right skill-set to CDMM Participants based on individuals’ objectives. You are welcome to attend all modules or selectively attend relevant modules for you. For further details, download Course Brochure.
Thank you Megan for a great list of course. Surely I’ll choose one and took class eventually. Online world is very competitive and we need to become intelligent for us to learn new things. Taking up an online marketing training course is good idea to be on top.
Students may use the Digital Marketing course as a self-study training pack that can be completed at their own pace or professors may choose to incorporate the modules into their lesson plans. We recommend that students review all modules to derive the maximum benefit from the course, however students should pay particular attention to the AdWords Fundamentals and the campaign type they have chosen to take the exam for, if opting into the optional AdWords Certification category of the competition.
This awesome (or should we say huge?) set of classes from the one and only Neil Patel is a great place for marketers looking to learn about a huge variety of online and digital marketing tactics. Class topics range from beginner SEO and content creation strategies to advanced social media, email marketing and paid advertising.
To succeed at a business university, you need to have a good understanding of mathematics, some analytical skills, and enjoy exploring new and creative ideas. You can choose from a wide range of specialisations at business college, including accounting, marketing, finance, human resources, international business and management.
OK, that doesn’t sound thrilling either, but I swear you’ll love it. While the episodes won’t always relate to marketing, there’s often a larger lesson that businesses can take away from this popular podcast.
During this type of education students communicate with the faculty and other students via e-mail, electronic forums, videoconferencing, chat rooms, bulletin boards, instant messaging and other forms of computer-based interaction.