James Wedmore, a recognized authority on video marketing, demonstrates his knowledge in YouTube Marketing, a Creative Live course. As you would expect, the bulk of this course is filmed, with 25 HD video lessons. James shows you how to develop a winning video strategy on YouTube.
Digital growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.
Every time you read about a character in a book or movie that has a vast amount of money and no time to spend it, while continuously sending e-mails and interrupt gatherings with their loud ringtone, there is a 99% chance they have finished a Business & Management programme.
On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.
The Simplilearn “Masters Programs” are designed to provide complete education on career-changing skillsets. Specifically, the Digital Advertising Specialist Masters Program will just that by covering all the core digital disciplines comprehensive – SEO, PPC, social networking, conversion optimization, content advertising, web analytics, mobile and email marketing – packaging exhaustive knowledge into 14 programs (10 courses of the Digital Marketing Certified Associate system and 4 advanced courses) to complete the learning course.
Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge. It’s an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it’s also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.
Optimizing a web site for search engines requires looking at a ton of unique elements both on and off your website. This course on SEO from the folks at Moz will help you to start making sense of it all. Most importantly, it will help you form consistent SEO habits that you can implement long after this course is over.
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, … more
Whether you just need a quick beginner’s primer or are ready for a deep dive into advanced digital marketing topics, you are sure to find something to match your learning style and your needs. So choose your training and get started.
EdX is an online learning platform trusted by over 12 million users offering the Financial Decision Making in collaboration with University System of Maryland – USMx and UMUC. Learn how corporate leaders make effective decisions to maximize profitability and achieve strategic organizational goals.
The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organisation. This is due to digital marketing being able to reach vast numbers of potential consumers at one time.