“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.
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As the course page explains, the Learning Path begins with a foundational DMCA course, which equips learners with a broad, 360` understanding of the principles of digital marketing. Learners then progress along the path, picking up advanced skills in web analytics, paid marketing, SEO, social media, required by every digital marketing professional. Elective offerings in Content Marketing, Email Marketing, Conversion Optimization & Mobile Marketing give you the flexibility to master additional knowledge areas as needed.
Grow Hack have built a variety of courses predominantly focused on building your business through different aspects of growth hacking. Grow Hack is regularly adding to this body of courses. A Course Subscription to Grow Hack’s Full Course Library gives you access to all of these courses, created by Conrad Wadowski and several other authors. Courses current created include:
Codeacademy offers free, interactive coding classes that take you from lesson one to building a fully-functioning website. The courses we’ve highlighted below are just a few of the courses; Codeacademy offers many more, depending on your organization’s needs. Codeacademy classes feature lectures and a workspace in the same browser window so you can see the effect of your work live, as it’s created.
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.
Wharton Business Foundations Capstone enables you to apply your analytic skills to real business challenges – including your own. This course offered by Coursera in partnership with University of Pennsylvania.
Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed in more details.
A vast subject in its own right, but often intersecting with the business field, economics can be broken down into two broad levels. Microeconomics looks at individual decisions regarding monetary and resource distribution decisions, while macroeconomics is concerned with the performance, structure, behavior and patterns of an economy as a whole, either on a national or global scale. Business students specializing in economics will have the opportunity to study econometrics, international economics and labor economics, all the while relating these studies to business practice. You will also learn about interest rates, exchange rates, economic indicators and equity markets, and gain statistical and analytical skills.
Nathan Latka, the CEO of Heyo, uses Facebook Marketing for Small Businesses to teach small business owners or freelancers how to take full advantage of Facebook. He shows how you can attract potential customers, turn them into fans and then drive sales. He shows you how to manage your Facebook page efficiently and effortlessly.
This course is divided into six lessons, which are further broken down into four to nine bite-sized videos each. In addition to the explainer-like clips I mentioned earlier, you’ll also get access to downloadable templates, notes and quizzes.