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Rand Fishkin, CEO of Moz, is renowned for his knowledge of Search Engine Optimization (SEO). He has created a free Skillshare course, SEO That Matters: Tactics and Strategy for Entrepreneurs, that explains all of the key fundamentals of SEO, from keywords to links. In it, Rand shows you how to craft an SEO strategy for your business and gives tips that will help you optimize your content.
Fortunately, there are other options. There are dozens and dozens of online courses available to entrepreneurs, often taught by those who have already been successful in the business world. Many of them are even free! There’s no excuse to not invest in yourself. Here are 20 free online courses worth taking in 2016 to become a better entrepreneur:
HubSpot Academy offers certification and training courses to teach people how inbound marketing and HubSpot software work. Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests. Most HubSpot Academy classes are available free of charge, and if you pass the certifications, such as the two below, you get a nifty certificate and badge to share on your social media profiles. Check out mine on LinkedIn:
Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.
During each Insider Session, Dean answers the most frequently asked questions in four to six minute audio sessions. Questions are centered around tools and technology, content, distribution and advanced guest blogging tactics.
Business Specializations and courses help you hone skills critical to success in the modern workplace, with areas of study including entrepreneurship, business strategy, marketing, finance, and management. Whether you’re a small business owner or working in a large international firm, business courses will improve your ability to analyze, understand, and solve business problems.
Organizations​ ​are​ ​already​ ​using​ ​digital​ ​media​ ​for​ ​fulfilling​ ​HR​ ​objectives​ ​such​ ​as recruitment,​ ​employer​ ​branding​ ​&​ ​employee​ ​engagement.​ ​If​ ​you​ ​are​ ​an​ ​HR professional​ ​and​ ​want​ ​to​ ​stay​ ​ahead​ ​of​ ​your​ ​peers,​ ​go​ ​learn​ ​digital​ ​marketing before​ ​it’s​ ​too​ ​late. The​ ​other​ ​benefits​ ​as​ ​listed​ ​above​ ​include​ ​building​ ​personal​ ​brand,​ ​making money​ ​and​ ​realizing​ ​entrepreneurial​ ​dream.
Entrepreneurship 101. Class sessions focus on various case studies of MIT entrepreneurs in areas like mobile apps, 3D printing, electronics, and more. From these stories and examples you’ll learn how to access the ideal customers for your product and how to appeal to their needs. 
Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise and rank on the search engine. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile).
We​ ​understand​ ​that.​ ​We​ ​will​ ​provide​ ​you​ ​the​ ​recording​ ​of​ ​every​ ​session.​ ​Even after​ ​your​ ​course​ ​is​ ​completed,​ ​you​ ​will​ ​continue​ ​to​ ​get​ ​recordings​ ​of​ ​future sessions​ ​for​ ​you​ ​to​ ​review​ ​and​ ​stay​ ​abreast​ ​of​ ​latest​ ​happenings​ ​in​ ​the​ ​digital marketing​ ​industry.
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.
Rachel Rodgers uses her experience as an intellectual property (IP) and business lawyer for innovative companies to teach you to Protect and Profit From Your Intellectual Property. She explains how IP works and how easily you can protect your creations. This course covers such topics as conducting an IP audit, licensing your work, and protecting your copyright and trademarks. This course is suitable for all creatives and entrepreneurs.
Looking at an MBA down the road? Enroll in our MBA Bridge program and take three graduate-level courses in your BSB program. You could save time and money by earning your BSB and MBA in just over five years.
Having self-published four eBooks, business strategist Tara Gentile breaks down her own personal process in this online business course, How to Write and Publish an eBook. She covers all of the necessary steps from choosing your idea and creating an outline, through to marketing your book, making sales and getting people to read it.
Along with advertising executives, marketing professionals help a business to succeed by working out how to attract customers and promote products and services. You will learn about advertising, merchandising, promotion, statistical analysis and campaign tracking, and will use case studies to research, analyze and evaluate the marketing plans of successful (and less successful) companies. Marketing and advertising specializations are also attractive because they are not industry-specific – every industry can benefit from being able to market and sell their product/service.
I greatly appreciate this load of information and how all of can be intertwined. I think the interweaving of #5 and #8 is a huge step for beginning entrepreneurs to take in starting up their business. Social media is the most prominent way to start up your business, but finding the right way to expand your name in the correct way over social media is key. Without this your business could be doomed before it is even started. I think you again for this wide array of info.
The BSB50215 Diploma of Business has been designed for aspiring entrepreneurs, to teach them how to develop a business idea, give them practical strategies for starting a business and proven steps to growing that business….
A strategy that is linked into the effectiveness of digital marketing is content marketing.[35] Content marketing can be briefly described as delivering the content that your audience is seeking in the places that they are searching for it.[35] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
This digital marketing course is designed to help you have a positive impact in the marketing department, with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.
Google Online Marketing Challenge. Is there a better source to learn about online marketing than the big G itself? Google’s Digital Marketing Course is packed with video tutorials on everything from SEM, AdWords, social networks, video networks, mobile strategy, and more.
This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.
The entire set of classes in this content marketing course lasts roughy 35 minutes. You’ll learn how to get inside the mind of your market and build content that interests them in a short period of time. Allowing you to get back to running your business!
We also offer business courses that look at database fundamentals, data visualization and other technology-centered topics. These increasingly important areas of study can round out your knowledge and help you become more effective as a professional.
credits.Learners are required to complete 6 modules to achieve the 60 credits required togain the Level 3 Diploma in Business Management. Learners will be expected toattend lectures and workshops that will introduce the subject matter. Formativeassessments (weighted at 0%) may be used in lectures…
Ian Glenister has started up four businesses in the past 20 years and continues to assist businesses around the world at various stages of growth. His international experience has been gained in a large number of different sectors and he is able to provide insight into the challenges of micro, small and macro organisations.
Jump up ^ Sakas, D. P., Dimitrios, N. K., & Kavoura, A. (2015). The Development of Facebook’s Competitive Advantage for Brand Awareness. Procedia Economics And Finance, 24(International Conference on Applied Economics (ICOAE) 2015, 2–4 2015, Kazan, Russia), 589-597. doi:10.1016/S2212-5671(15)00642-5
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers — here’s what a module for #4 looks like:
The SEO Specialist Pros program is designed to transform you into an effective, industry-ready SEO professional. You’ll master several facets of SEO, including onpage SEO, link building, content advertising, web analytics and comprehensive project experience with inbound advertising initiatives.
This course, taught by Gautam Kaul of the University of Michigan, teaches students how to make sound personal and professional decisions by discussing the concept of time value of money with real-world examples. This is followed by discussions of risk, uncertainty, financing, and the weighted average cost of capital.
However, with digital marketing there are some setbacks to this type of strategy. One major setback that is identified, is that Digital marketing is highly dependent on the internet. This can be considered as a setback because the internet may not be accessible in certain areas or consumers may have poor internet connection.[52]
Students may use the Digital Marketing course as a self-study training pack that can be completed at their own pace or professors may choose to incorporate the modules into their lesson plans. We recommend that students review all modules to derive the maximum benefit from the course, however students should pay particular attention to the AdWords Fundamentals and the campaign type they have chosen to take the exam for, if opting into the optional AdWords Certification category of the competition.
For inspiration, please check my LinkedIn Profile. I have successfully passed 10 certifications (from Google, HubSpot Academy and HootSuite Education) and earned 22 completion certificates (from Lynda).

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