During my time leading the marketing for daily free online business courses with the world’s top entrepreneurs on CreativeLive, I learned a thing or two about what it takes to produce high quality online business courses that actually deliver real results for students.
Although some business students may find business law initially challenging due to its often alien terminology and concepts, learning about the laws surrounding business can be an important part of running a company. You will learn about key areas of business law such as contract law, agency law and other key legislation, impacting on the everyday workings of businesses, from company formation to insolvency. You may also study issues connected to the ethics and legality behind the sale of goods and consumer credit and protection, torts and other wrongs such as negligence, defamation and damage of property, director appointments and shareholding, how to partnerships and the influence of national and international law in the modern business world.
“I found to classes to be very informative. Although I have had a career in Marketing for the past 15 years, I never received any formal training. The Certificate program not only justified my current knowledge in Marketing but enhanced my skills and thought processes. You also learn from the experiences and interactivity of your classmates. The time commitment was definitely manageable for a full time working mom with young children. You also have the flexibility to postpone your classes until the next session if your schedule gets too busy and hectic. Overall, I’m glad I made the investment in my future. ”
Defining your customer and ensuring that there’s a market need for your business is the first step to success. Even if you’re already in business, you’ll benefit from reacquainting yourself with your ideal customer.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Display advertising – As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
Business communication – Business writing, public speaking, negotiation and effective communication across multiple media combine to form one of the most underrated skillsets in the business world, and online business communication courses can give you valuable training in these areas.
In this scenario-based course, learn how to coach your employees through challenging situations. Discover how to coach someone who’s older than you, how to motivate employees who have been demoted or promoted, and more.
I’ve taken a few awesome courses and certifications through HubSpot Academy, including an inbound marketing certification and a content marketing certification. These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. When I finished the list, I realized that you, dear readers, might have similar skill gaps, so I wanted to share it in a blog post.
In this online business course, veteran entrepreneur and New York Times bestselling author Ramit Sethi shares his techniques for transforming your financial outlook. How to Make Money is about much more than just making money—it’s about how to identify a profitable niche idea that you’ll be uniquely qualified to build a business around. It’s perfect for people who want to get into freelancing, consulting or otherwise selling your services to build an online income. This online business course talks about what you should (and should not) be spending money on while building a business and goes deep into my favorite subject—using your skills to make extra income by building a profitable a side business.
Rewards: The lucrative offers would always help in making your digital campaign a success. Give some reward in the end of the campaign. This would definitely invite more engagement and word of mouth publicity
This Business Strategy is part of the Strategic Leadership and Management Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign. In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.
This is a pretty good list, but I have to say in my experience sources like Udemy and Lynda really only offer up a sub-par experience. Udemy especially, seems to be filled with a lot of courses that are made by people simply looking to say they have a product so they can market it. I’ve burnt a lot of cash on these in the past and didn’t learn much more than the art of spotting bs! ( which in and of it’s self is useful)
Next you will examine different ways to analyze the data acquired through marketing research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.
In order to expand his digital marketing skillset, Rohit Uttamchandani joined our Digital Marketing Certification (CDMM) in Nov 2013 I am proud to share with you that he’s today one of our star trainers.
To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
It is rapidly becoming more common for people to work remotely away from a formal workplace. In Work Remotely: Thrive in a Job From Home, Darren Murph teaches you how to make your home a successful remote office. He focuses on how to advocate for a remote role, cutting out necessary distractions, perfecting your home office and improving your personal communications skills. This course should help you make a successful transition to a new workplace – your home.
Jump up ^ Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 3327-41. doi:10.1016/j.ijresmar.2015.06.004
Simplilearn’s courses carry accreditation from OMCP and include high-quality videos, projects, quizzes, simulation exams, active expert forums, downloadable workbooks and apps amounting to 200+ hours of e-learning content.
Daniel Rowles has been working in digital marketing for the past 15 years, with extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies.
The Diploma of Business will provide you with the knowledge to take your business skills to the next level. Whether you are looking to establish a career in the business world or you are looking to articulate your qualification towards a university deg…
Hands-on Assignments & Projects – The real learning at any digital marketing institute happens through hands-on work. The participants will get 140+ hours of hands-on Assignments and Projects across various Core & Specialization Modules to build mastery across multiple Digital Marketing areas.
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit our Payment and Financing page.
This one-day seminar will help you to enhance your team leadership skills. During the workshop-style seminar you’ll look at how to delegate effectively, how to motivate your team to achieve positive results, motivating your team and building a positive environment to name just a few subject areas.
The Digital Marketing Institute is the global certification standard in digital marketing and digital selling education. To date, over 20,000 people in 115 countries have studied with the Digital Marketing Institute, making ours the most widely taught digital certification standard in the world.