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An undergraduate Business Course typically runs for 3 years when studied on a full-time basis. You’ll explore all areas of business in great detail, and gain highly specialised knowledge in a specific area. A Bachelor of Business will teach you everything there is to know, so you can enter the workforce completely confident in your abilities.

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

In order to engage customers retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[17] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[18]

Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, Internet Marketing for Smart People, is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.

With Facebook becoming very much a “pay-to-play” platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.

Wharton’s Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. The Entrepreneurship Specialization is offered by Coursera in partnership with University of Pennsylvania.

Attendance at first class is mandatory for all enrolled students, as well as those on a waitlist or who hope to add the class during add/drop. Please note: class will be held in WJW 311 during the B-term

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular… more

This program is designed to help professionals get a certified digital marketing get better at. The program is created by the Syllabus Advisory Council, comprised of digital leaders from places just like Google and Facebook, to validate learning content to make sure it is cutting-edge, relevant, and formally accurate.

“The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. In other words, those looking to drive real, measurable value from a social media strategy and program.

The Six Sigma Green Belt program is a subset within the Black Belt body of Knowledge and follows the structured Six Sigma “DMAIC” methodology to introduce proven process improvement principles, tools, and techniques to improve processes within your organization.

It gives the tools, templates, tactics and actionable strategies based around how I’ve quickly validated my own businesses. From generating $5,700 in pre-sales of a physical product, to pre-launching an online course driving over $1,091 in one week, to landing a $120,000 freelance contract, this course will help you validate your idea for an online business, physical product or service with real paying customers in 1 month or less.

There are several books available entitled starting up in business all of which give good advice – the tutors prefer recommending more inspirational literature such as biographies by people who have been there and succeeded (or indeed failed). Examples will be given throughout the course.

There is an enormous but still growing demand for digital entrepreneurs with finely tuned expertise. Jobs exist in almost every conceivable industry. In most cases, you can get in to the field with a low cost of entry (i. e. with limited prerequisite knowledge and experience).

Digital marketing became more sophisticated in the 2000s and the 2010s, when[10][11] the proliferation of devices’ capable of accessing digital media led to sudden growth.[12] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[13][14]

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