Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.
To create a planned digital strategy, the company must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. So, they must define online value proposition (OVP), this means the company must express clearly what they are offering customers online e.g. brand positioning.
This marketing course is perfect for marketers looking to understand where the marketing field is today and how you can leverage new-age strategies to attract customers. And for those who are keen to continue their learning, this course is part of a larger Digital Marketing Specialization for the University of Illinois.
Learn how to hold others accountable so you can both succeed in your goals. Conscious Business author Fred Kofman shows how to set up commitments and make clear requests, to maximize team accountability.
4. eCommerce growth both in urban and rural areas – India’s e-Commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint According to TOI “India is the fastest growing e-commerce market: Study“: Source: India is the fastest growing e-commerce market: Study | Gadgets Now
QuickSprout is Neil Patel’s content and business marketing blog, and QuickSprout University features a ton of helpful videos breaking down and explaining a myriad of concepts and best practices. Each video also includes a transcript in case reading is more your learning style than watching a video. Here’s what one course video looks like:
Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).
Most individual skills courses you can take in the business sphere come from institutions that also offer full-fledged degrees, which means instructors of online business courses typically have access to the same complement of resources as any traditional university professor.
Business graduates with specializations in human resources are always in demand, as all kinds and sizes of organization depend on recruiting and retaining a productive, well-matched and happy workforce. Specializing in human resources will mean studying business topics such as strategic planning, employee health and safety, hiring and firing, interviewing, recruiting, training, employee benefit management and arbitration. In general, human resources and human resource management students will develop their critical thinking, interpersonal and problem solving skills.
As its name indicates, Jon Morrow’s Guest Blogging takes you through the nuts and bolts of how to pitch and then write the perfect guest post. The course contains modules on finding your ideal audience, locating your target blogs, crafting your killer headlines, pitching your irresistible ideas, writing your popular posts, and getting the most from every post. Every participant of this course receives a copy of Jon’s Big Black Book, which contains the editorial contact details for every major blog that takes guest posts.
Sales – Cold-calling techniques, closing strategies and negotiation fundamentals are all obvious for sales professionals, but business operatives in any segment of the industry can make use of the cross-platform skills learned in online sales training courses.
Other sectors where business graduates are in demand include auditing, banking, chartered accountancy, communications, distribution, hospitality and leisure, insurance, industrial companies, journalism, law, manufacturing, media administration, production management, public relations, risk management and tax.
Ramit Sethi’s Find Your Dream Job course shows you Ramit’s proven system to find unlisted jobs, nail the interview and successfully negotiate your salary. Indeed he claims to give you the exact words you require to get a raise. This course helps you find the job you love.
Simplilearn’s courses carry accreditation from OMCP and include high-quality videos, projects, quizzes, simulation exams, active expert forums, downloadable workbooks and apps amounting to 200+ hours of e-learning content.
Copyright Clarity. Discusses myths and misinformation about copyright law and fair use. Definitely useful for learning when you need to ask permission to borrow content, how to use Creative Commons licensing responsibly, etc.
Online Bachelor of Commerce DegreeThe BComm is one of the most highly recognized credentials in the Canadian business community. AU graduates stand out from the crowd as motivated self-starters who combine a desire to succeed with proven skills in time management, technology usage and leadership.
At the end of a successful entrepreneurship specialization, you should be ready to start a successful business from the ground up. You will learn how to exercise complete control over how a business functions and how it will proceed into the future, by learning about capital management, product development and global business, alongside aspects of accounting, marketing and finance relevant to running a business. An entrepreneurship degree could either provide the building blocks to start up your own business, or qualify you to work as a consultant for others undertaking this project.
For many companies, successful advertising is an essential part of a successful business model. Specializing in this field means studying advertising trends, learning about the processes and costs involved, and working out how to apply this knowledge to an identified target market. Through coursework, you will learn how to create and manage a successful ad campaign, how to present products and services to potential consumers and how to use modern technology tools. Other aspects of advertising you may learn about include buyer behavior, social media marketing, collaborative advertising, internet advertising and viral campaigning.
The University of California, Irvine, also offers business courses through its Open Course Ware program. In its “Conducting a Thorough Market Assessment” lecture, Brant Cooper and Patrick Vlaskovits, entrepreneurs and co-authors of The Entrepreneurs Guide to Customer Development: a Cheat Sheet to the Four Steps to Epiphany, provide guidance in determining target customers and understanding what strategies will work in a given market. According to the lecturers, most startups don’t fail because they can’t build a product, but rather because no one wanted the product. After watching the lecture, entrepreneurs will better understand how to gauge what will work in a market, even if they have to abandon their original plans. Not only is the lecture informative, but you can watch it in less than an hour.
Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved.
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.
Prerequisites are above other offerings. You must carry a recognized third level raises the bar in degree in business/commerce/marketing and minimum two-year relevant job history, or a minimum of three years digital marketing experience. You must also supply a copy of your degree records for admittance.
Choose one of two convenient ways to skill up on Digital Marketing. Our 10-Week Part-Time course fits neatly into busy schedules. The 1-Week Accelerated Full-Time program offers concentrated learning from 9 to 5 each day.
Do your teams have the digital marketing skills you need to compete? OMI works with you to assess proficiency and knowledge gaps. We’ll craft a training program to help employees master the critical tactics and strategies that drive business growth.
At Kaplan University, our online business degree programs focus on the development of project management, communication, decision-making, teamwork, and problem-solving skills. Courses are taught by practicing professionals who impart proven concepts, methods, and practices through a variety of experienced learning techniques. Many of Kaplan University’s business degree programs are accredited by the ACBSP. Learn how Peregrine Testing provides a way for students to take the test, either as a part of a course or as an independent form of assessment, to meet requirements for continuous testing and improvement of curriculum required by the ACBSP.
An offshoot of the school’s online business journal called “Knowledge@Wharton.” Provides “audio articles” thatfeature high-profile executives and faculty, including several that highlight stock market guru Jeremy Siegel.