To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
Whether you want to upgrade your business skills or supplement your management qualifications, get inspired by our latest stories. Discover how to further your career with our ‘Become a…’ advice, or browse our online and accredited business courses on key topics such as leadership, networking or project management from top universities and organisations.
In this online business course on CreativeLive, Make More Money and Discover Your Worth, instructors Sue Bryce and Tiffany Angeles focus on how to price yourself, bring in higher paying clients and promote your brand to a wider audience of potential new customers. In this online business course, they also discuss how to turn your personal hurdles into your unique advantage and how to be more positive about your position in the marketplace. They examine the unconscious ways you have driven money away, giving you a more clear glimpse into unlocking your dreams.
Seth Godin is a renowned author and blogger who has been inducted into the Direct Marketing Hall of Fame. His Premium Skillshare course, The Modern Marketing Workshop, is firmly aimed at the marketer of today. It teaches you the four building blocks of modern marketing and the relevant terms that underpin them. Seth tries to show you how marketing truly works in the 21st Century. You will ultimately prepare a marketing plan for your own business.
Josh Kaufman, a specialist in teaching business professionals how to master practical knowledge and skills, is the author of bestselling book, The Personal MBA: Master the Art of Business. He’s expanded on the topics covered in his book into a series of two online business courses taught on CreativeLive, which combined are called The Personal MBA. The two courses are The Personal MBA: Foundations and The Personal MBA: Getting Results. His first online business course teaches you the fundamentals of building your own business. It aims to help you master the building blocks of what it takes to create a strong foundation for a modern online business. In the second course, Josh aims to take you to the next level, where you’ll learn how to be more productive, creative and successful at growing the concept you already have.
This Business Writing Course is a part of the Effective Communication – Writing, Design, and Presentation Specialization offered by Coursera in partnership with University of Colorado at Boulder. Writing well is one of the most important skills you can learn for success in the business world.
Five courses and a hands-on capstone project will earn you a certification from Coursera’s Digital Marketing Specialization. Covering analytics, SEO, social and 3-D printing, each course requires 32 to 40 hours over four weeks to complete. In all, the entire specialization track takes 26 weeks to complete. The individual courses are priced at $79, while the entire package is priced at $426.
You will be encouraged to create and share digital assets through interactive exercises and games and post a short video at the end of the course reflecting on what you have learned and how you will make use of the skills you have acquired.
I put this fantastic course on Neuromarketing under the Analytics and Data section because it really gets into the nuts and bolts of why people make the decisions that they do online and in real life. Understanding that can help marketers and business make decisions based on data and research.
They make great cash. Average salaries for digital marketing range from $73, 500 to $114, 000 upon Indeed. com1 and there are adequate job opportunities for digital marketing managers, SEO executives, SEM/PPC experts, social media operators, affiliate marketing leaders, content online marketers, and much more.
James Wedmore, a recognized authority on video marketing, demonstrates his knowledge in YouTube Marketing, a Creative Live course. As you would expect, the bulk of this course is filmed, with 25 HD video lessons. James shows you how to develop a winning video strategy on YouTube.
Meaning from Data: Statistics Made Clear is your introduction to a vitally important subject in today’s data-driven society. In 24 half-hour lectures, you will explore the principles and methods that underlie the study of statistics. You have probably heard such terms as mean, median, percentile, quartile, statistically significant, and bell curve, and you may have a rough idea of what they mean. This course sharpens your understanding of these and scores of other statistical concepts and shows how, properly used, they can extract meaning from data.
The AdWords Fundamentals and campaign specific course packs each contain an exam preparation course and study guide to help ensure students are prepared for the certification exams, as well as supplemental materials that will help them set their campaigns up for success.
Julie Strickland covers start-ups, small businesses, and entrepreneurial endeavors of all kinds for Inc. Her work has been published in Brooklyn Based and City Limits in New York, the Free Times in Columbia, SC, Real Travel Magazine in London, and Daegu Pockets in South Korea. She lives in New York City.
Here’s a quick base on five of the best digital marketing courses we’ve discovered for professionals who have a love for digital trends and tactics and want to take their profession to the next level. In this list, we will highlight the objectives and learning path for each program, how the courses are sent, what they cost, and what distinguishes each one in the rest (pluses and minuses).
Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the main subject of this third online course in the Marketing Strategy certificate program. In this course you will learn how to be an intelligent consumer of information when it comes to marketing research and analysis, so you can become a more effective decision maker. You will first look at marketing research, including the purpose and goals of research, how to balance the ideal with reality in doing research, and how to apply the six stages of research to a marketing situation.
Explore online marketing strategy with the experts. Learn how to create a marketing plan and use social media like LinkedIn and Twitter to market your business online. Discover best practices for search engine optimization (SEO) to drive sales leads and increase customer engagement.
While not a social media “class” in a traditional sense, Buffer’s Week-of-Webinars covers everything from content curation to social media analytics to getting your content seen in the Facebook News Feed.
“The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. In other words, those looking to drive real, measurable value from a social media strategy and program.
Structured as a 4-week class, you’ll start with the basics of businesses writing, including why it’s important, and move to more advanced topics such as preparing business documents and translating ideas to more informal channels such as social media. In short, helping to to become a business copy whiz!
“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s a really awesome, action-based intro to social media.
Yes, we don’t assume that you have any prior knowledge of this domain. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about this industry successfully master all aspects required to fulfill their desired objectives.
Alison offers free, online digital marketing courses and digital marketing training in a wide variety of subjects. For those seeking information on the fundamentals of marketing online businesses and those who want to learn more about Google Analytics and Google AdSense, Alison’s digital marketing courses are tailor-made for them. A Diploma in E-Business is a more advanced course aimed at helping business owners increase knowledge and understanding of what online marketing involves and are ready to implement successful online marketing strategies.
You can register into CDMM through your preferred mode of payment - credit card, cheque or NEFT. Choose the preferred batch (weekend or weekday) and register online.
Yes! We’ve already conducted over 200 customized training programs for various Organization such as Accenture, SAP, Oracle, Cognizant, Wipro, GE, EY, Cisco, Philips, Reliance, Tata Motors, Citibank, Intuit, Dabur, Dr Reddy’s and Institutions including IITs & IIMs since 2009.
Typically business degrees last three or four years at undergraduate level (depending on the country and program), and a further one or two years at master’s level. Undergraduate business degrees will typically start with a focus on core business principles, later on allowing students to choose specializations. At master’s level and beyond, even greater specialization is possible.
Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, Internet Marketing for Smart People, is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.
As an accounting major you’ll learn how to analyze businesses’ stats and reports to highlight areas for improvement that could boost profits and minimize inefficiencies. You will learn how to shape financial practices within a business or organization, gaining an understanding of how financial systems work, how to apply accounting principles to make financial decisions, and how these may affect the bottom line. Often offered alongside accounting requires strong skills in mathematics, statistical analysis, technology and ethics, and the development and use of critical thinking and problem solving skills.
Take your career in a new direction. Earning your business degree online or on campus will help you stay relevant in the ever-changing business world. For more information, fill out the request for information form and we’ll put you in touch with an enrollment representative promptly.
The Landing Page Conversion Course takes you from “Landing Page 101” right on down to “Copywriting” and even “Testing and Optimization.” If you’ve ever been curious about the power of landing pages and how they can help you grow your business, this course is the perfect one for you.
Tommy Griffith has been doing SEO for nearly 10 years, and he used to manage SEO for PayPal and Airbnb before he created ClickMinded, an SEO course that’s been strongly recommended by AppSumo team and Neil Patel.
If you enter into a business studies program, you’ll have plenty of opportunity to specialise. For example, you could specialise in management, marketing, human resources, accounting or business finance… To keep things interesting, many people find that at some point in their career, they yearn for a complete change. If you have a business career, this is much easier to do than with many other professional careers such as nursing and engineering… business skills transfer more easily.
Digital marketing is a fairly new concept in the market, and has only been introduced few years ago, thus even before choosing an institution, you need to familiarize yourself with what digital marketing is and what are the tools and techniques used in digital marketing. If you do not have knowledge of what it is then you probably cannot analyze if the institute you are planning to go to is good or not. Therefore, conduct a thorough research, talk to professionals and read reviews and critics of the institution you are planning to choose to make a sound judgement.
That’s why it is very critical in the digital advertising space to continually keep the skills sharp and take full advantage of every innovation you can find. And with so much noise reverberating in online posts, personal blogs, and websites, you need a trusted place to learn digital advertising best practices that can set you apart from the pack.
Rand Fishkin, CEO of Moz, is renowned for his knowledge of Search Engine Optimization (SEO). He has created a free Skillshare course, SEO That Matters: Tactics and Strategy for Entrepreneurs, that explains all of the key fundamentals of SEO, from keywords to links. In it, Rand shows you how to craft an SEO strategy for your business and gives tips that will help you optimize your content.